NEW DELHI :
Video streaming platforms MX Participant and ALTBalaji are introducing new interactive options for his or her newest actuality present Lock Upp hosted by Kangana Ranaut. These will embody an viewers suggestion ballot and contestant chat moreover giving audiences an opportunity to make successful predictions, which if correct, will earn them factors and prizes.
“We’re all the time making an attempt to entertain our audiences with thrilling and distinctive ideas. Our newest hit actuality collection, Lock Upp has one thing for each person. We’ve launched dynamic interactivity in order that they get an opportunity to actually get entangled with the contestants and will increase the probability of constructing a long-term reference to them. To make sure our proposition succeeds, we consider in giving individuals extra of what they like to construct compelling connections,” Karam Bedi, chief govt officer at MX Media mentioned in a press release.
“A person who predicts elimination earlier than it begins builds an emotional funding within the end result and creates their distinctive private journey with their favorite contestants on the present. We’ve heaps extra in retailer to create an entertaining actual time engagement for our customers,” Bedi added.
ALTBalaji founder Ekta R Kapoor mentioned that on the platform, the main focus is all the time on introducing content material that appeals to mass audiences. “Extraordinary viewers interactivity is a USP that ALTBalaji is trying to innovate even additional. To attach the audiences on to the present, there may be way more in retailer for everybody to remain engaged,” Kapoor mentioned in a press release.
To make certain, media trade consultants say the non-fiction class might see newer codecs on streaming platforms and marquee properties might draw audiences sitting on the fence to subscribe to those providers. For actuality reveals as a style, OTT offers a possibility to create a number of interactive options the place audiences can really feel they’re a part of the present by way of with the ability to affect outcomes in addition to accessing many extra content material codecs like reside streams.
Supply: Live Mint