Amazon Prime Video has introduced that the UK unique documentary on the life and profession of England cricket captain Ben Stokes will stream on the service beginning August 26.
Ben Stokes: Phoenix from the Ashes has been created with director Sam Mendes who options on-screen to debate the highs and lows of the cricketer’s profession throughout a sequence of interviews.
To make sure, with the success of Bigg Boss and Shark Tank on Voot and SonyLiv, respectively, a rising variety of streaming providers are tapping the non-fiction style to widen their viewers base. They’re drawing viewers by means of unique non-fiction exhibits in addition to by onboarding tv actuality exhibits.
Sony’s Shark Tank India and Viacom18’s Bigg Boss notched spectacular viewership on-line, aided by exhaustive advertising and marketing campaigns.
ALTBalaji and MX Participant had, extra not too long ago, give you Kangana Ranaut’s Lock Upp which garnered vital viewership. Viacom18 itself had a brand new comedy recreation present The Khatra Khatra Present that premiered on its OTT platform Voot forward of tv. Netflix, which created a particular Kapil Sharma present, is betting on actuality to launch a courting present IRL: In Actual Love, this 12 months.
Business specialists say non-fiction may see newer codecs on streaming platforms and marquee properties may draw audiences sitting on the fence to subscribe to those providers.
About 76% of Netflix’s Indian subscribers watched a documentary title between the September quarter of 2020 and the June quarter of 2021 and so they additionally watched over 50% extra Netflix unique documentary content material on common over the identical interval in 2018. The truth present Indian Matchmaking has featured on the highest 10 record of nations such because the US, India and the United Arab Emirates.
Earlier in March, Sony Photos Tv stated it’s seeking to introduce some worldwide present codecs, constructing on the success of Shark Tank India.
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Supply: Live Mint