Amazon Prime Video will stream Telugu motion thriller Ugram, on 2 June. It has been directed by Vijay Kanakamedala and stars Allari Naresh and Mirnaa Menon in lead roles.
Video streaming platforms are prone to supply 50-60% of the budgets to southern language content material, with these programmes seeing a lot traction, accounting for 30% of OTT viewership, stated trade consultants.
Movies like RRR, Beast, and Jana Gana Mana have been large hits on Netflix final yr, and Amazon Prime Video noticed excessive curiosity for its Tamil authentic Suzhal.
Producers and executives additionally stated the opposite benefit is southern originals are straightforward to place collectively as expertise prices are usually not as excessive as Hindi content material. It’s estimated that fifty% of general subscription development in 2022 got here from the 5 markets down south.
RRR (on ZEE5, Netflix and Disney+ Hotstar), Karthikeya 2, Valimai and Bimbisara have been watched essentially the most and thrillers resembling Vilangu and Recce have been effectively obtained together with comedies like Aha Naa Pellanta in addition to Howdy World. RRR, actually, was the preferred movie from India on Netflix globally.
Inside its first 4 weeks on the service, the movie was seen for over 73 million hours the world over with greater than two-thirds of viewing coming from exterior India. Vijay-starrer Beast featured within the weekly High 10 in 13 international locations on Netflix whereas Telugu movie Shyam Singha Roy trended on the India High 10 row for movies for 9 weeks and within the World High 10 row for movies for 2 weeks in 11 international locations resembling Bahrain, Bangladesh, Oman, Qatar, amongst others. Aside from giant, tentpole movies, smaller southern titles have additionally damaged out, with Jaya Jaya Jaya Hey, Love As we speak and Rorschach standing out as examples.
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Up to date: 01 Jun 2023, 10:22 AM IST
Supply: Live Mint