New Delhi: Actor Anushka Sharma’s Clear Slate Filmz on Tuesday stated it’ll launch an over-the-top (OTT) video streaming platform within the first quarter of 2023 known as Clear OTT. The service will place women-driven storylines, actors, administrators, and producers on the coronary heart of its content material library for world audiences, it stated in a press release.
Clear Slate Filmz is thought for films like NH10 and Pari and internet originals like Bulbbul and Paatal Lok. The manufacturing home had lately introduced a $54mn content material take care of Amazon Prime and Netflix.
Declining to share particulars on funding, the flagship firm, Clear Slate Filmz stated its founders are investing in creating the OTT platform and the plan is to work with institutional and particular person buyers who consider within the imaginative and prescient.
Clear OTT content material will comprise worldwide and regional initiatives throughout movies, internet collection, and docu-series. These will embody initially curated and produced works by Clear and pre-selected initiatives that meet the Clear OTT messaging framework by different producers from India, Bangladesh, Sri Lanka, and Nepal. The library will showcase the credentials of an skilled workforce of administrators, scriptwriters, actors, and producers related to Clear Slate Filmz, in addition to giving rise to rising expertise, the corporate stated.
Clear OTT will probably be pushed by an annual subscription mannequin and can initially launch in India earlier than increasing to markets such because the UK, the US, Canada, and the UAE – all of which host a major diaspora neighborhood. The content material, although continuously localised in its manufacturing, will probably be strategically chosen to have a resonance with worldwide audiences, the corporate stated.
“I’m aware of the duty that leisure platforms have in producing and selling tales that don’t endorse bias. For hundreds of years patriarchy has ruled storytelling, and I’ve all the time felt males play an equal half in shifting the narrative, dialog, and energy shifts. When the voices of girls are heard, it teaches us new views which, as an viewers and filmmaker, are simply as compelling and fascinating,” Karnesh Ssharma, founding father of Clear OTT stated in a press release.
Supply: Live Mint