Atrangii TV, a free-to-air Hindi basic leisure channel owned by Vibhu Agarwal, will air worldwide language content material dubbed in Hindi, with English subtitles for the audiences, beginning 17 July. It will embrace Korean, Turkish, Russian and different worldwide household drama collection that may cater to feminine and male audiences within the 15 plus age group.
Whereas prices of content material creation are skyrocketing, leisure trade consultants level out licensing and syndication can show cheaper for corporations.
There was an elevated demand for Korean and Turkish reveals by the Indian viewers however most of it’s consumed on OTT. Then again, India nonetheless has tv viewing households who would not have entry to high-speed web, Atrangii stated in a press release.
“We’re extraordinarily excited so as to add high quality worldwide dramas to Atrangii TV. There was analysis from our OTT app that reveals that Korean and Turkish drama collection are beloved by the Indian audiences and have discovered a loyal fan base within the nation. This improve in demand, led us to re-valuate the content material technique for our GEC. There exists a spot in content material consumption between tier-one and tv viewing households with restricted high-speed knowledge in tier-two, three and 4 elements of the nation. We wished to bridge this hole and get the identical high quality content material as OTT to the tv units of individuals throughout the nation for household viewing,” Agarwal stated in a press release.
The Korean line-up on Atrangii TV contains drama reveals resembling My Unusual Hero, Love Temperature, My Beautiful Woman, Divorce Lawyer in Love, Medical doctors, Delivery of a Magnificence, The Secret Home and The Second Husband. Then again, the Turkish slate contains Aziz, The Final Summer time and Damaged Future as a part of the content material library.
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Up to date: 12 Jul 2023, 01:02 PM IST
Supply: Live Mint