NEW DELHI: Fintech unicorn BharatPe has rolled out a advertising marketing campaign to advertise its Purchase Now, Pay Later (BNPL) product, Postpe. Conceptualised on the theme of ‘De Dena Aaram Se’, the marketing campaign will create consciousness about interoperability and instantaneous approvals. It additionally goals to inform shoppers why they need to select to purchase now and pay later. The marketing campaign will run for eight weeks throughout leisure, sports activities and information channels, OTTs, and social media.
The movie compares the lives of individuals – one who’s caught in a monotonous life, utilizing conventional fee modes, and the opposite who leads a wiser life with Bharatpe’s BNPL product.
The movie showcases methods wherein Postpe makes the lifetime of the protagonist higher, thereby positioning it as a wiser selection for new-age prospects. Highlighting options of ‘10 lacs in 60 seconds’ and ‘Pay with credit score in every single place – QR, Swipe, Pay On-line’, the movie establishes varied USPs of it.
Parth Joshi, chief advertising officer of BharatPe, stated, “We have now launched this movie to drive class adoption in addition to allow progress for our product. I imagine that the tv business will ring a bell with the GenZ and millennials and assist gas the expansion of postpe and BNPL in India.”
Its final marketing campaign was launched by Postpe across the Worldwide Girls’s Day in March. The marketing campaign was conceptualized across the world IWD theme ‘Break the Bias’ and was appreciated by the viewers, serving to enhance the model recall amongst ladies.
In line with evaluation web site Professional Market Analysis, India’s promoting market was valued at almost ₹670 billion in 2020. The market is predicted to develop at a CAGR of 11% throughout 2022-2027 to achieve ₹1253.2 billion.
Supply: Live Mint