MUMBAI :
IPO-bound Campus Activewear Ltd, a sports activities and athleisure footwear model, is planning to broaden its presence in west and south India.
“We plan to broaden into new territories by deepening our presence in western and southern areas. We have now a sustained deal with premiumization throughout all product classes as a part of our development technique,” the corporate mentioned, and added that it’ll leverage its model and management place with an elevated deal with girls, kids and children footwear.
At present, it has a major presence within the north and japanese markets with a community of 100 shops. Campus can also be planning to go public in Might, and is holding street reveals.
The corporate’s proposed ₹1,406-crore preliminary public providing (IPO) contains a suggestion on the market (OFS) of 47.9 million fairness shares by shareholders. Bids could be made for at least 51 shares and in multiples of 51 thereafter. The difficulty worth has been set at ₹278-292. The difficulty will open on 26 April and shut on 28 April. The itemizing might be on 9 Might on the BSE and the NSE.
Promoters Hari Krishan Agarwal and Nikhil Aggarwal will offload 12.5 million shares by way of the OFS, TPG Development III SF Pte Ltd will offload 29.1 million shares and QRG Enterprises will promote 605,000 fairness shares by way of the OFS.
The web proceeds will go to the promoting shareholders, and the corporate won’t obtain any cash.
Based in 2008, Campus is the most important sports activities and athleisure footwear model in India, each in worth and quantity phrases in fiscal 2021 and has a 17% market share.
Its product portfolio consists of 1,433 energetic kinds for males, 241, energetic kinds for girls and 485 energetic kinds for teenagers and kids as of December 2021.
It operates 5 manufacturing services in India with an put in annual capability for assembling 28.80 million pairs.
Whereas the lads’s class accounted for 85% of income, girls’s and children phase accounted for six% and 9%, respectively. “Girls’s phase is fragmented however we’re ramping it up. Until now girls have been comfy with the concept of utilizing open footwear (sandals and heels), which is steadily altering, mentioned Nikhil Aggarwal, chief govt, Campus.
“We intention to diversify our product portfolio and proceed to spend money on our omni-channel,” Aggarwal mentioned. He added that the corporate can even look to strengthen its community of unique model retailers and improve on-line gross sales.
Aggarwal mentioned the sports activities and athleisure business is anticipated to develop by 20-25% compound annual development charge by 2025. The shift from unorganised to organised, and growing consciousness on well being and health among the many plenty will additional contribute to development.
Supply: Live Mint