NEW DELHI : Weddings are all the time grand, however the intrigue round getting a glimpse into the high-stakes world of nuptials of the wealthy and well-known have thrown up a possibility for over-the-top streaming platforms. And, to get extra eyeballs by sharing a bit of a celeb’s life, they’re making an attempt to purchase the rights to real-life superstar weddings.
Whereas Disney+ Hotstar has stay streamed actor Hansika Motwane’s wedding ceremony, Netflix is all set to go stay with Tamil star Nayanthara’s wedding ceremony. There are reviews of Kiara Advani and Sidharth Malhotra contemplating promoting the rights to their wedding ceremony, too.
Media business consultants stated viewers are more and more in search of an emotional join with private occasions as an alternative of fictional programming. It’s additionally a win-win for celebrities needing social media validation and fan following.
“Indians are captivated by weddings since they’re some of the important occasions in an individual’s life and a marriage in a single’s household is grander than any pageant. The craze has solely grown with the rise of smartphones linked to social media for sharing and consuming info. A celeb wedding ceremony or a peek into the lifetime of a celeb has the next diploma of fascination that thrives totally on the lives of cricket and Bollywood stars ,” Manika Juneja, managing companion, Dentsu Inventive, stated.
Earlier, publications and TV channels purchased the content material rights, however following the rise of streaming platforms, and the funding that has gone into this class, OTT is turning into the default option to serve the pursuits of the viewers Juneja stated. “Celeb weddings additionally provide a possibility for OTT audiences to bask in fantasy and escapism. They supply a break from the routine and monotony of on a regular basis life and transport viewers right into a world of romance, glamour and luxurious, in addition to assist them choose up trend and way of life tendencies that they want to comply with,” she added.
Juneja’s views have been echoed by a senior OTT govt. “Unscripted titles, together with these centred on the lives of celebrities or glamorous figures, are discovering a draw,” he added.
With season II of Indian Matchmaking that includes in Netflix’s Prime 10 on TV throughout 13 international locations, Fabulous Lives of Bollywood Wives season-II making it to the Prime 10 in India for 4 weeks since its August 2022 launch solely displays the development.
Netflix, which has witnessed growing curiosity for reveals like Dubai Bling, I Am Georgina from Spain, Promoting Sundown, Bling Empire and Love is Blind, is about to air a relationship present, IRL – In Actual Love, and Nayanthara: Past the Fairytale which is able to function all of the occasions main as much as the actor’s wedding ceremony to filmmaker Vignesh Shivan.
Celeb weddings, their lives, and way of life have had massive viewership on digital whatever the format, Shahir Muneer, founder director at Divo, a Chennai-based music and media agency, stated. “Earlier, web page 3 protection on print gave a sneak peek into the lives of those that have been noticed at evening outs and occasions. It’s an extension of the identical…,” Muneer added.
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