NEW DELHI : Comedy and light-hearted programming have gotten a giant attraction for audiences watching content material on streaming companies.
The highest two hottest genres for SVoD (subscription video-on-demand) audiences are comedy and suspense, in accordance with Ormax OTT Viewers Report 2022. Ormax Media gives monitoring, testing and analytics-led consulting companies for movie, OTT and tv.
Comedy and suspense thriller genres get pleasure from robust attraction amongst SVoD audiences, stated Keerat Grewal, accomplice, Ormax. In accordance with one other current Ormax report, the second season of Panchayat was the third most watched Hindi language present within the first half of 2022 with 29.6 million views. Panchayat is a comedy-drama sequence created by The Viral Fever and is probably the most preferred present in the timeframe thought of by Ormax. Rishi Kapoor’s Sharmaji Namkeen (12.7 million) on Prime Video and Abhishek Bachchan-starrer Dasvi (10.4 million), each comedies, are among the many most watched motion pictures within the first six months.
With comedy rising as the highest most preferred style, OTT platforms are going all out to develop their libraries. Whereas Amazon Prime Video launched the third season of its actuality present Comicstaan final month, its ad-supported service MiniTV has introduced out a brand new comedy present known as Case Toh Banta Hai. Voot Choose has launched a sequence known as The Nice Weddings of Munnes, whereas ShemarooMe sees nice traction for its comedy sequence in Gujarati. Comedy not solely cuts throughout age teams but in addition makes for snackable programming and has sustained curiosity even after the pandemic lockdowns had been lifted.
“Everybody likes to binge on a lightweight comedy present or film. They’re a fast watch and normally are 20-Half-hour in period versus dramas that may go on for 40-50 minutes per episode. The viewership is throughout goal teams, and a whole lot of it’s common,” stated Rachita Arya, senior vice-president, content material at OML Leisure, creators of Comicstaan.
As an illustration, a whole lot of middle-aged males in India have spoken about watching Netflix romantic comedy Emily in Paris in India though the target market is younger ladies, stated Arya, who sees viewership for Comicstaan span age teams, cities and gender.
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Supply: Live Mint