New Delhi: India’s direct promoting trade reported a 5.3% progress in annual gross sales, crossing ₹19,000 crore within the monetary yr 2022, as per information launched by the Indian Direct Promoting Affiliation on Thursday.
Wellness and nutraceutical merchandise dominated the gross sales registered by the direct promoting trade within the nation, in keeping with the report.
“The Indian Direct Promoting trade registered a compounded annual progress charge (CAGR) of 13%, rising from ₹11,650 crores in 2017-18 to ₹19,020 crores in 2021-22. The share of IDSA members within the complete gross sales of the Direct Promoting trade stood at 55% in 2021-22. Of this the wellness and nutraceutical class contributed 59% of direct promoting gross sales in India, adopted by 22% income contribution by the cosmetics and private class,” IDSA mentioned in its annual report launched Thursday.
The variety of energetic direct sellers within the nation stood at round 84 lakhs in fiscal 2022, registering a progress of 6% from 79 lakhs within the earlier fiscal. The trade includes 56% of male direct sellers and 44% feminine energetic direct sellers. In fiscal 2022, this ratio has modified in favor of male direct sellers—as their participation jumped from to 56% from 53% within the year-ago interval.
The Indian Direct Promoting Affiliation (IDSA) is an autonomous, self-regulatory physique for the direct promoting trade in India.
“India has been seen as a market that holds super potential for direct promoting, mirrored within the constant and sustainable progress over the previous half a decade with a CAGR of 13%. I’m happy to notice that the contribution of IDSA member firms stays robust a wholesome 55% of gross trade revenues. We stay grateful to the federal government—notably the Division of Client Affairs—for offering coverage readability for this trade,” Rajat Banerji, chairman, India Direct Promoting Affiliation, mentioned.
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Supply: Live Mint