NEW DELHI: Video streaming service Eros Now has launched a month-long Bollywood Movie Competition on Fb Watch beginning Diwali, as a part of which it should premiere a film day by day from its library and stream it on Eros Now’s Fb web page from 3 November to 2 December. The films might be powered by Mzaalo, a blockchain-based video streaming software within the gamified video and leisure ecosystem.
The listing contains titles from the Nineties and 2000s equivalent to Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal in addition to newer releases like Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor, and Haathi Mere Saathi.
“Our information science led analysis signifies that Bollywood films have a robust repeat watch worth. And through competition season, this repeat viewing will increase many folds. With folks preferring to stream lengthy type content material on their gadgets these days, this partnership with Fb permits us to increase the enjoyment of watching the outdated and new gems of Bollywood to billions of social savvy audiences,” Ramakrishnan Laxman, senior vice-president, advertising and marketing, Eros Now stated in a press release.
Paras Sharma, director, media partnerships, Meta stated the corporate’s focus in India with Fb Watch has been reflective of the varied shopper tastes within the nation. “With films and cinema being extraordinarily well-liked with our group, we’re excited to companion with Eros Now to allow followers to observe their favorite Bollywood films on Fb Watch. We hope this expertise will allow folks to share, join and entertain themselves with content material they like on Fb,” he added.
This trade first initiative is a good instance of democratising the most effective of Bollywood content material, stated Vikram Tanna, chief working officer, Mzaalo. “Our affiliation with Eros opens new avenues of consumer – model experiences to drive social leisure commerce. We’re sure that this distinctive festive partnership will pave a path for extra engagement and end in additional uptake of our content material,” he stated.
Supply: Live Mint