NEW DELHI :
Ficci (Federation of Indian Chambers of Commerce and Trade) has introduced the appointment of Jyoti Deshpande, chief govt officer, Viacom 18 Media Pvt. Ltd. as co-chair of the Ficci media and leisure board. That is the primary time {that a} feminine govt of the media trade has been appointed as one of many workplace bearers of the vertical.
Deshpande comes with over 29 years of expertise throughout media and leisure firms within the nation, having led Eros Worldwide into the OTT streaming house by means of Eros Now and established Jio Studios within the leisure worth chain. She is at present serving as CEO of Viacom18.
“Ficci has at all times been on the forefront of collaborating with numerous stakeholders throughout Indian commerce and the federal government to impact significant coverage discussions and adoption. Given the very dynamic nature of the media and leisure trade, this engagement is essential for the event of the sector and allied ecosystems,” Arun Chawla, director common, Ficci stated in a press release including that Deshpande’s expertise throughout the worth chain makes her an apt selection to steer the committee’s holistic advisory agenda.
Ficci media and leisure board drives the media and leisure committee. It contains promoters and CEOs of M&E firms throughout verticals like TV and radio broadcast, movie manufacturing and exhibition, print, animation, visible results, gaming, comics, AR/VR/MR (AVGC-XR), leisure occasions, OOH (out-of-home) and so forth.
“I really feel really lucky to be a part of an trade that’s on the cusp of phenomenal progress, straddling conventional theatres to metaverse and all the things in between like tv and OTT. I look ahead to working with trade captains, custodians of manufacturers that gasoline consumption in our economic system and the federal government as we glance to leverage the confluence of expertise, content material and distribution to maneuver the needle quickly in direction of the $100 billion trade that we have now been aspiring to be for quite a lot of years now,” Deshpande stated in a press release.
Supply: Live Mint