NEW DELHI: NBC Common-owned hayu, the newest over-the-top (OTT) streaming platform to enter India, will stream a brand new cooking present referred to as Movie star Beef, a comedic competitors sequence that can comply with two movie star contestants every week as they go head-to-head in a cook-off.
Movie star contestants embrace Cheryl Hines and Rachael Harris, Ben Higgins and Nick Viall, Cynthia Bailey and Todd Bridges, Andy Grammer and Justin Baldoni, Justin Sylvester and Loni Love, Dolores Catania and Caroline Manzo, Missi Pyle and Jeff Lewis and Nikki and Brie Bella.
The service, which started with 8,000 hours of content material, will deliver 1,000 hours of recent content material annually, and goal the 18-54 age group, with a skew in the direction of girls, whereas more and more providing Hindi subtitles on its exhibits.
Media consultants mentioned the OTT market could also be maturing with such specifically- focused companies, however any new platform might be restricted in viewers attraction with out providing native language content material.
The platform is presently current in 29 nations, together with the UK, Australia and Eire, and has been on the lookout for growth alternatives however would favor to deal with a single style.
Reveals equivalent to Protecting Up With the Kardashians, The Actual Housewives, High Chef, Million Greenback Itemizing and Household Karma, amongst others, can be found on the service, with new episodes being added daily and older seasons being streamed as effectively.
The platform has a 90% skew in the direction of girls, particularly these belonging to the 18-54 age group and even these barely youthful. A 3-month subscription to hayu prices ₹349 and an annual membership prices ₹999.
Media analysts mentioned whereas overseas OTT gamers equivalent to hayu and Lionsgate Play have both launched within the nation or are exploring equivalent to WarnerMedia-owned HBO Max, the technique to stay area of interest is deliberate.
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