New Delhi: Podcast community IVM Podcasts has introduced Meghnad S. as inventive director (non-fiction) and Safura Ubaid as the corporate’s inventive director for fiction content material.
As inventive director (non-fiction), Meghnad S. will search ideas and oversee operations from conceptualization to execution of content material within the non-fiction style. The podcast community has an array of non-fiction podcasts together with finance, political, present affairs, and sports activities. Meghnad has beforehand labored as a journalist, writer and content material creator of movies, podcasts and columns. Ubaid, in the meantime, will search for concepts, adapt ideas and tales and handle the present portfolio of fiction audio dramas. Ubaid has beforehand been concerned in creating content material for platforms like Netflix, Amazon, Common Photos, and Fox Star Studios amongst others.
“We’re residing in a golden age of storytelling and what’s fascinating is we’re witnessing an enormous shopper shift within the consumption of tales. I look ahead to constructing a powerful premium fiction slate inside an ecosystem the place tales can shapeshift into high-quality scripted audio and video content material,” Ubaid stated in an announcement.
By bringing in the most effective expertise and fortifying the administration staff, the corporate is making certain its enterprise is able to navigate and scale in a fast-evolving content material panorama, Amit Doshi, head, IVM Podcasts-Pratilipi stated in an announcement.
In keeping with findings from the Media and Leisure Outlook 2020, a report by multinational skilled companies community of companies, PricewaterhouseCoopers or PwC, OTT video, together with Web promoting, video video games and e-sports and music, radio and podcasts are the highest 4 segments anticipated to see income development within the nation over the following 4 years.
Fuelled by the uptake of music streaming manufacturers and folks turning to motivational, religious, enjoyable and health content material throughout the lockdown, India has emerged because the third-largest podcast listening market on the planet after China and the US, with 57.6 million month-to-month listeners, the report stated.
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Supply: Live Mint