Telugu video streaming service aha has partnered with audio streaming platform JioSaavn to supply customers entry to a one-year subscription of each apps at a reduced worth. The brand new charge of Rs. 399 makes for a 50% low cost from the annual subscription worth of ₹798 on each platforms independently, the 2 corporations stated in an announcement.
The newest partnership underscores aha’s intention to entertain the viewers of their native language and JioSaavn’s dedication to offering an audio streaming expertise to customers in regional markets with essentially the most related content material choices, the assertion stated. Moreover, the affiliation will drive natural subscription progress for each platforms whereas including worth to their new customers that join this provide. At current, aha and JioSaavn’s annual subscriptions are priced at Rs. 399. With this collaboration, each manufacturers will provide annual subscription on the worth of 1, ₹399 each year for his or her new customers.
“We at aha are delighted to accomplice with JioSaavn for this unique provide. Our partnership with JioSaavn reemphasizes our dedication to generate higher worth for our customers with unique partnerships,” Ajit Thakur, CEO, aha stated in an announcement.
aha Video, which was launched in March 2020, benefited from the covid-19 lockdown and likewise the first-mover benefit as an enormous Telugu platform in its residence state. Platforms akin to aha Video try to seize eyeballs within the face of stiff competitors from overseas streaming companies which can be betting massive on regional content material. Netflix launched its first Telugu unique Pitta Kathalu final February and has seen movies akin to Ala Vaikunthapurramuloo and Uma Maheswara Ugra Roopasya, each in the identical language, function in its high 10 row in India.
Amazon Prime acquired massive Telugu star autos akin to Narappa and Tuck Jagadish for direct launch through the pandemic, whereas Disney+ Hotstar streamed its first Telugu unique present, Unheard, final September.
Supply: Live Mint