New Delhi: Tv sport present Kaun Banega Crorepati has launched a brand new tv marketing campaign for its fifteenth season with actor Amitabh Bachchan who discusses the present’s new avatar.
“India has embraced change; a change that fosters progress, a change that has rehauled our mindset and a change that drives new aspirations. And mirroring this transformation is the present, Kaun Banega Crorepati,” stated Sony Leisure Tv in its assertion.
‘Badal raha hai desh, badal raha hai Kaun Banega Crorepati’ is the title of the brand new marketing campaign and Bachchan has used a lyrical narration for the marketing campaign video. The music has been composed by Rohan-Vinayak.
Neeraj Vyas, enterprise head of the tv channel stated. “Kaun Banega Crorepati is a legacy model, and in tune with the altering occasions. Its fifteenth version will embrace the transformation that we’re all experiencing on this new India. A flagship present for us, it should return in a brand new avatar, the weather of which can be unveiled within the coming weeks, and it’s positive to seize the creativeness of your complete nation. This season can even welcome new alternatives for manufacturers to drive innovation and construct engagement with audiences throughout the spectrum.”
Because the promoting trade recovers from the blow it obtained from the pandemic, the home promoting trade is demonstrating an 18.1% progress since 2021 with a market dimension of ₹85,769 crore, discovered a report.
The sector is anticipated to additional develop at a compounded fee of 15.07% to achieve ₹1.13 lakh crore by the tip of 2024, stated ‘Dentsu India Digital Report 2023’. It stated {that a} heavy skew was in direction of digital mediums with digital promoting having a market share of greater than a 3rd of your complete market dimension at ₹29,784 crore, rising at a a lot quicker fee at 39.5% over 2021. It’s predicted to achieve ₹51,110 crore, with a compounded progress fee of 31%, by 2024.
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Up to date: 03 Jul 2023, 07:34 PM IST
Supply: Live Mint