India’s prolific batsman Virat Kohli continued to be probably the most highly effective superstar in India based on a report by Duff & Phelps, A Kroll Enterprise. In response to the report Virat Kohli’s retains the highest place for the fifth consecutive yr with a model worth of $185.7 million (mn), albeit a major drop from final yr. The seventh version of its Superstar Model Valuation Examine 2021 titled, “Digital Acceleration 2.0,” was launched as we speak.
The research gives a rating of India’s strongest superstar manufacturers primarily based on model values derived from their model endorsement portfolios and relative social media presence. It acknowledges the affect of the second yr of the pandemic on the general superstar endorsement area and the evolving Indian media and leisure business. Virat Kohli led the checklist whereas fellow cricketers MS Dhoni, Sachin Tendulkar, Rohit Sharma got here in at fifth, eleventh, and 13 positions.
Aviral Jain, Managing Director, Duff & Phelps, mentioned: “Whereas distinguished Bollywood celebrities proceed to characteristic within the checklist of prime 20 superstar manufacturers, this yr noticed some notable adjustments. Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar leap of their model values they usually appear to have hit the correct chords with the viewers in 2021. We additionally noticed extra sportspersons rising within the prime superstar rankings, together with the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This vital leap was due to the lesser competitors from Bollywood celebrities since there have been fewer theatrical releases in 2021.”
Varun Gupta, Head of Asia Pacific, Valuation Advisory Providers, mentioned, “Companies and types have closely leveraged social media and different on-line platforms for model endorsements this yr, too, with beneath par weightage to conventional platforms. 2021 additionally noticed the emergence and progress of a number of startups within the fintech and direct-to-consumer (D2C) enterprise segments that considerably contributed to the general variety of model endorsements undertaken by the highest 20 celebrities. As conventional in addition to upcoming industries adopted the digital path to proceed participating with their customers, we noticed larger traction in fintech, social media and OTT platforms, and D2C platforms from a celeb endorsement standpoint.”
Listed here are the principle key highlights of the report
Virat Kohli persistently tops the charts for the fifth time in a row as India’s most valued superstar with a model worth of $185.7 million.
Ranveer Singh who’s at second place moved a rank up this yr with a model worth of $158.3 million.
Akshay Kumar landed the third place this yr with a model worth of $139.6 million.
Alia Bhatt moved up two ranks this yr with a model worth of $68.1 million.
MS Dhoni ranked fifth this yr with a model worth of $61.2 million.
Supply: Live Mint