NEW DELHI: ICICI Prudential Life Insurance coverage will launch its new digital marketing campaign Agar taiyaari sahi ho, toh jeet pakki hai, that includes Olympic medallist Lovlina Borgohain. The marketing campaign talks about being ready for challenges that life throws up.
The model has arrange a microsite displaying snippets that narrate the story of Borgohain’s preparedness to win a medal for the nation on the Tokyo Olympics 2020. The microsite additionally permits customers to click on an augmented actuality selfie with the Olympic medallist. Borgohain, who clinched the bronze medal within the ladies’s boxing (69kg) additionally obtained the Arjuna Award in August this 12 months.
The marketing campaign goals to bolster that being ready in life and planning on the proper time is crucial to defeat adversities and obtain life targets. “We assist ladies in maximising their potential in each sphere of life and in addition in enabling their monetary independence, autonomy and supporting their households,” the corporate stated in an announcement.
Manish Dubey, chief advertising officer of the corporate, stated the digital marketing campaign reinforces the facility of life insurance coverage for a person to be ready for any uncertainties in life. “For every long-term monetary aim to attain fruition, there’s a want for astute planning, acceptable product choice and dedication to remain invested,” he stated.
Borgohain added, “I belief the insurance coverage to safe our household’s future. The corporate has delivered on its guarantees and has offered monetary safety to Indian households for over 20 years.”
The marketing campaign has been rolled out digitally and throughout numerous social media platforms, to drive attain, visibility and engagement with prospects.
ICICI Prudential reported a 48% year-on-year rise in its internet revenue to ₹446 crore for the September ended quarter, led by progress in premium and funding revenue. Funding revenue rose to ₹13,546 crore in Q2FY22 from ₹7,949 crore in the identical interval a 12 months in the past. It had posted a lack of ₹185.3 crore within the first quarter, in keeping with its registrar of corporations paperwork filings to the Ministry of Company Affairs.
Supply: Live Mint