American streaming platform Netflix has acquired the rights to stream actor Vijay’s subsequent movie titled ‘Leo’ to be directed by Lokesh Kanagaraj.
Video streaming platforms are prone to provide 50-60% of the budgets to southern language content material, with these programmes seeing a lot traction, accounting for 30% of OTT viewership, stated trade consultants.
Movies like RRR, Beast, and Jana Gana Mana had been massive hits on Netflix, and Amazon Prime Video noticed excessive curiosity for its Tamil authentic Suzhal.
Producers and executives additionally stated the opposite benefit is southern originals are simple to place collectively as expertise prices aren’t as excessive as Hindi content material. It’s estimated that fifty% of total subscription development in 2022 got here from the 5 markets down south.
RRR, in truth, was the most well-liked movie from India on Netflix globally.
Inside its first 4 weeks on the service, the movie was seen for over 73 million hours the world over with greater than two-thirds of viewing coming from exterior India. Vijay-starrer Beast featured within the weekly Prime 10 in 13 nations on Netflix whereas Telugu movie Shyam Singha Roy trended on the India Prime 10 row for movies for 9 weeks and within the World Prime 10 row for movies for 2 weeks in 11 nations similar to Bahrain, Bangladesh, Oman, Qatar, amongst others. Other than giant, tentpole movies, smaller southern titles have additionally damaged out, with Jaya Jaya Jaya Hey, Love Right now and Rorschach standing out as examples.
With north India, notably the metros now beginning to plateau so far as subscriber addition goes, streaming platforms are more and more witnessing giant parts of subscriber additions coming from the south. Alternatives lie in the truth that these markets have historically spent numerous time on watching tv, they like leisure content material and native competitors is way from threatening.
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Supply: Live Mint