American streaming platform Netflix will premiere the second half to Break Level, a documentary collection produced in a collaboration with the Affiliation of Tennis Professionals (ATP), and Ladies’s Tennis Affiliation (WTA) to present a behind-the-scenes take a look at the gamers and tournaments of the ATP Tour and WTA Tour, on 21 June.
Whilst fiction properties, each internet exhibits and flicks, dominate video-on-demand (VoD) screens, a bunch of streaming platforms and content material creators are more and more laying their bets on non-fiction, native Indian content material.
With the success of Bigg Boss and Shark Tank on Voot and SonyLIV, respectively, a rising variety of streaming providers are tapping the non-fiction style to widen their viewers base. They’re drawing viewers by unique non-fiction exhibits in addition to by onboarding actuality exhibits showing on TV channels on to digital platforms.
Sony’s Shark Tank India and Viacom18’s Bigg Boss had notched spectacular viewership on-line, aided by exhaustive advertising and marketing campaigns.
ALTBalaji and MX Participant had provide you with Kangana Ranaut’s Lock Upp that had garnered important viewership. Viacom18 additionally had a comedy recreation present The Khatra Khatra Present that premiered on its OTT platform Voot forward of tv.
Media trade specialists stated non-fiction might see newer codecs on streaming platforms and marquee properties might draw audiences sitting on the fence to subscribe to those providers.
“With the rise of streaming providers, audiences right this moment have the chance to take pleasure in undeniably genuine and numerous tales throughout codecs from world wide. Our non-fiction content material presents a chance for viewers to expertise and study new cultures and concepts,” a Netflix spokesperson had stated in an earlier interview, and added that in India, the service is innovating with codecs throughout comedy, actuality and documentaries.
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Up to date: 14 Jun 2023, 11:03 AM IST
Supply: Live Mint