Ministry of commerce-backed e-commerce protocol Open Community for Digital Commerce (ONDC) on Tuesday introduced two separate partnerships with Google and Meta, to develop its outreach to small companies via Google Maps and WhatsApp. This, in flip, will assist the service scale up its internet transactions per thirty days amongst shoppers and huge enterprises alike.
With Google Maps, ONDC is onboarding the Kochi Metro as a mobility service on its platform. Customers could make ticket bookings for the metro service instantly in Google Maps, via the ONDC framework. For Meta, ONDC is being built-in into WhatsApp, the place small companies will have the ability to streamline their onboarding course of on the framework. The transfer may even kind a key a part of Meta’s concentrate on monetizing its India market in 2024, stated India head Sandhya Devanathan in an interview on Tuesday.
The e-commerce protocol goes via an adoption course of throughout markets proper now. Talking with Mint, Thampy Koshy, managing director and chief govt of ONDC, stated that the onboarding of recent customers is being scaled up at a speedy tempo on the ONDC protocol. “In January, we introduced public availability of ONDC in Bengaluru. At the moment, we had simply round 1,000-1,200 transactions per thirty days. In nearly 12 months’ time, the protocol is already seeing 5 million month-to-month transactions in Bengaluru,” Koshy stated.
The ONDC adoption on Google Maps, stated Miriam Daniel, vice-president at Google Maps, shall be scaled up within the coming months to change into accessible for a number of public transport companies.
Koshy additional stated that enormous firms reminiscent of Hindustan Unilever are additionally expressing an curiosity in adoption of the ONDC framework. Such adoption is more likely to obtain a lift from new rules such because the Telecom Invoice, tabled in Parliament on Monday.
“My focus is on enabling digital commerce, and new progressive rules will assist in supporting India’s total digital financial system,” Koshy stated.
Availability of public mobility companies on platforms has been growing of late—Delhi Metro Rail Corp. on 5 October opened its ticketing service via WhatsApp for all traces.
On 13 August, Koshy instructed Mint that the platform already had over 150,000 retailers on the platform, together with 90,000 from the mobility sector. Over 50,000 eating places had been additionally part of it.
A key a part of ONDC’s new partnerships would even be on skilling. For example, Meta and ONDC’s partnership will embody digital skilling of small companies with a purpose to assist them migrate their companies to digital platforms.
This could additional scale the onboarding of small companies on digital platforms reminiscent of WhatsApp, Meta’s Devanathan stated, stating that such a mannequin would show to be extra fruitful than Meta becoming a member of ONDC as a vendor platform for companies to entry the protocol via.
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Revealed: 19 Dec 2023, 11:53 PM IST
Supply: Live Mint