NEW DELHI: Furnishings and residential merchandise market Pepperfry has launched a brand new Diwali marketing campaign with its newly appointed model ambassadors, the star couple Kareena Kapoor Khan and Saif Ali Khan.
The 2 epitomise magnificence and elegance, the corporate stated on Wednesday.
The movie, conceptualized by Upward Fall movies, reveals the actors taking part in a pair who’re on the verge of taking their relationship to the following degree in dedication. Whereas Saif Ali Khan is proven proposing to Kareena Kapoor, she shouldn’t be able to say “sure” for the reason that condominium appears apt as a bachelor pad not appropriate for a household. Predictably, Pepperfry involves the rescue with its huge number of furnishings.
Pepperfry plans to air the movie on digital platforms together with video streaming companies in addition to on social media. The Diwali marketing campaign might be seen throughout the T20 World Cup Reside Matches on Hotstar, La Liga & ATP Tennis on Voot, and UEFA Champions League on Sony Liv.
The movie will run on Huge Image, Bigg Boss, KBC and Kapil Sharma Present that are fashionable amongst Pepperfry’s audience. As well as, it’s going to additionally use out-of-home media, the corporate stated.
Commenting on the partnership with the actors and the marketing campaign, Kashyap Vadapalli, chief advertising officer & enterprise head, Pepperfry, stated Kareena and Saif maintain nice enchantment and affinity amongst their viewers. “Whereas Kareena is trendy and glamourous, Saif brings regality and old-world appeal. They’re an ideal personification of the model’s attributes,” he stated. By way of the Diwali marketing campaign, the corporate intends to focus on that the correct furnishings can assist construct one’s dream house “and we’re the perfect enablers for it,” he added.
On the brand new model affiliation, Saif Ali Khan stated, “Pepperfry seems like house already. The collections on Pepperfry are trendy and aspirational. The model is an professional on every thing furnishings. We’re excited to be part of the model’s development.”
Pepperfry, a masstige model, claimed it’s going to proceed to deal with litter breaking communications, selling its fashionable, design-forward and curated portfolio.
The model will proceed to take the omnichannel strategy for gross sales subsequent 12 months.
Supply: Live Mint