Excessive-end theatre display format Ice Theaters, owned by French exhibitor CGR Cinemas, has tied up with multiplex chain PVR Cinemas, for a roll-out in India, the 2 corporations mentioned. The deal entails a long-term relationship, beginning with three auditoriums scheduled to open inside the subsequent 12 months in Mumbai, Delhi and Bengaluru.
Ice Theaters has launched over 110 titles in these high-end codecs, in partnership with all Hollywood studios, together with, Walt Disney’s Physician Unusual within the Multiverse of Insanity, Warner Bros’ The Batman, Incredible Beasts: the Secrets and techniques of Dumbledore, Sony Photos’ Uncharted and Morbius, Paramount Photos’ Scream, Sonic The Hedgehog 2, Lionsgate’s Moonfall, Common Studios’ Jurassic World Dominion and Paramount Photos’ Prime Gun: Maverick.
“We’re proud to be sealing this partnership with PVR Cinemas. That is additionally the chance for ICE THEATERS to take up Bollywood films post-production. After 5 years of working alongside all main Hollywood studios to launch their titles in our auditoriums, we’re thrilled to be increasing our format to the Indian movie-making trade and develop our supply to succeed in new audiences,” Jocelyn Bouyssy, managing director at ICE THEATERS mentioned in a press release.
This April, PVR had tied up with French cinema architectural design firm Ōma Cinema to design new, premium theatres for Indian audiences which is able to include distinctive tiered balconies or ‘pods,’ just like these in opera homes to supply protected, intimate cinema viewing experiences.
Beginning with the nation’s main metros, these will quickly trickle right down to smaller cities with ticket costs initially remaining excessive for these auditoriums to fall into the posh cinema class, it had mentioned.
In November, PVR had launched India’s first rooftop drive-in theatre at Jio World Drive in Mumbai in affiliation with Reliance Jio Drive-In.
Supply: Live Mint