NEW DELHI: Beverage maker Parle Agro has roped in actor Ram Charan alongside Alia Bhatt to endorse its mango drink model Frooti forward of summer season.
Beverage makers had missed out on two consecutive summer season seasons as successive waves of the coronavirus pandemic had led to lockdowns.
Summer time is essential for giant beverage makers who sometimes roll out new launches and line-up campaigns through the season.
“We kick begin our season asserting Ram Charan and Alia Bhatt because the face for Frooti; each admirable personalities whose enchantment and recognition is rooted deep within the hearts of the individuals,” stated Nadia Chauhan, joint managing director and CMO, Parle Agro.
The beverage maker will roll out a number of campaigns for its manufacturers this summer season.
“We’re enthusiastic about rolling out, for the very first time, 4 mega campaigns this summer season. In contrast to the final two seasons, we’re keen to attach and interact with our shoppers’ complete heartedly and make this summer season our greatest ever,” Chauhan stated.
Parle Agro sells manufacturers resembling Frooti, Appy, Appy Fizz, B-Fizz, Frio, amongst others, in India, with its merchandise retailing from over 1.9 million shops throughout the nation.
The corporate is understood for having big-ticket celebrities again its manufacturers. Priyanka Chopra is the face for Appy Fizz, whereas Arjun Kapoor endorses B Fizz. It just lately roped in Varun Dhawan for its flavoured milk model Smoodh.
Supply: Live Mint