New Delhi: Media and leisure firm Sony Photos Tv is seeking to introduce some worldwide present codecs, each unscripted and scripted, in India, constructing on the success of its current enterprise actuality present Shark Tank India.
The titles will embody recreation present The $100,000 Pyramid which can characteristic two contestants, every paired with a celeb, who try and guess a sequence of phrases or phrases primarily based on descriptions given to them by their teammates, Raid The Cage, the place {couples} full trivia and bodily challenges to win prizes from a cage earlier than the doorways slam shut and Can’t Contact This, a bodily present the place if a contestant touches a prize, they win the prize.
These three codecs will not be simply well liked by viewers worldwide, but in addition deliver an array of name and product placement alternatives, Sony mentioned in a press release. Together with this, the corporate will discover a bunch of scripted codecs equivalent to Damages, The Huge C, The Nanny, Mad About You, and Chosen, amongst others.
Shark Tank India, tailored from an American actuality sequence, that reveals entrepreneurs making enterprise displays to a panel of 5 buyers or sharks, who resolve whether or not to spend money on their firms, ended a one-and-a-half month run final month.
“Probably the most important side of curating distinctive leisure choices for the Indian viewers is to take the proper programming choices on the proper time to have the ability to join with the plenty. We goal to create an area for innovation by bringing our well-liked worldwide codecs to India, which can add worth to our shoppers’ platforms and have excessive success charges,” Sonika Bhasin, vice-president, gross sales and distribution, South Asia, Sony Photos Tv, mentioned in a press release. “We’re optimistic in regards to the scope of extending our iconic codecs to main broadcasters and Shark Tank India who’re equally dedicated to bringing international properties to the native viewers,” Bhasin added.
Supply: Live Mint