SonyLIV, the video streaming platform owned by Sony Photos Networks, will stream a brand new authentic referred to as Tanaav beginning 11 November. The present co-produced by Applause Leisure stars Arbaaz Khan, Manav Vij, Sumit Kaul, Rajat Kapoor, Shashank Arora and Zarina Wahab, amongst others.
Video streaming providers had been anticipated to have spent round Rs. 1,920 crore to create authentic content material for India in 2021, a 17% rise over Rs. 1,400 crore spent in 2019. This comes after the providers had seen a pointy rise in audiences through the 2020 lockdown.
The platforms will improve spends, together with on sports activities, to Rs. 30,000 crore throughout 2021-25, in keeping with the most recent Ficci-EY media and leisure trade report. The funding in authentic content material is sensible on condition that viewers are studying to pay for the content material they eat. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled together with knowledge plans), a determine that’s estimated to have risen to 39 million subscribers for 71 million subscriptions in 2021.
Surging viewership of streaming platforms through the two years of the pandemic has helped double the revenue of actors enjoying huge roles in internet exhibits and take up the wage payments to 50% of manufacturing prices at streaming providers from lower than 10% pre-pandemic, trade consultants mentioned.
Whereas the whole price of manufacturing originals has risen over the identical interval, actors have been the largest gainers, with overseas streaming companies akin to Netflix, Prime Video and Disney+ Hotstar completely happy to shell out huge bucks to engaged faces now fashionable on internet exhibits.
Among the largest names headlining internet collection could make as much as Rs. 10 crore to Rs. 15 crore per season though there isn’t a field workplace barometer to gauge their success. The following rung of internet stars make Rs. 5 crore to Rs. 8 crore.
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Supply: Live Mint