NEW DELHI :
With the success of Bigg Boss and Shark Tank on Voot and SonyLiv, respectively, a rising variety of streaming providers are tapping the non-fiction style to widen their viewers base. They’re drawing viewers by way of authentic non-fiction reveals in addition to by onboarding actuality reveals showing on TV channels on to digital platforms.
Sony’s Shark Tank India and Viacom18’s Bigg Boss notched spectacular viewership on-line, aided by exhaustive advertising and marketing campaigns.
ALTBalaji and MX Participant have, extra lately, give you Kangana Ranaut’s Lock Upp that’s garnering important viewership. Viacom18 itself has a brand new comedy recreation present The Khatra Khatra Present that can premiere on its OTT platform Voot forward of tv. Netflix, which created a particular Kapil Sharma present, is betting on actuality to launch a relationship present IRL: In Actual Love, this 12 months.
Media trade consultants stated non-fiction may see newer codecs on streaming platforms and marquee properties may draw audiences sitting on the fence to subscribe to those providers.
“With the rise of streaming providers, audiences at the moment have the chance to take pleasure in undeniably genuine and various tales throughout codecs from world wide. Our non-fiction content material presents a chance for viewers to expertise and look at new cultures and concepts,” a Netflix spokesperson stated, and added that in India, the service is innovating with codecs throughout comedy, actuality and documentaries.
About 76% of the platform’s Indian subscribers watched a documentary title between the September quarter of 2020 and the June quarter of 2021 and so they additionally watched over 50% extra Netflix authentic documentary content material on common over the identical interval in 2018. Actuality present Indian Matchmaking has featured on the highest 10 checklist of nations such because the US, India and the UAE.
Netflix has lined up Indian Predator, a documentary sequence on Indian serial killers, and the second season of Fabulous Lives of Bollywood Wives this 12 months.
Earlier in March, Sony Photos Tv stated it’s trying to introduce some worldwide present codecs, constructing on the success of Shark Tank India.
Agreeing that there’s enormous scope for non-fiction on OTT, Karan Bedi, chief government officer, MX Media, stated, “On the whole, most innovation in content material is occurring on OTT as extra audiences transfer there”. OTT providers now have a possible market of 650 million, due to 4G smartphones, he stated.
Supply: Live Mint