Swastik Productions, an Indian manufacturing firm, based by Siddharth Kumar Tewary that has produced sequence like Agle Janam Mohe Bitiya Hello Kijo, Begusarai, Mahabharat, and RadhaKrishn, has deliberate an end-to-end studio Umargam, Gujarat, to facilitate taking pictures for large-format reveals. The ability consists of infrastructure to shoot and crews to remain on the bottom.
“The concept was to construct one thing on the traces of Common Studios within the US, particularly to develop and shoot high-budget historic and mythological reveals,” mentioned Tewary who has invested ₹100 crore into the mission. Parts of Akshay Kumar-starrer Ram Setu have been shot on the premises of the ability, Tewary added.
The corporate that’s arising with a brand new adaptation of the Ramayana titled Srimad Ramayana on Sony Leisure Tv, backs such sequence that it believes has the ability to unify audiences. “It tells generations which can be rising up now the story of India in order that they perceive the core values of our historical past,” Tewary mentioned.
The publicity of audiences to OTT (over-the-top) streaming content material within the 18 months of the pandemic in India has pushed the Hindi basic leisure channels (GECs) on tv to faucet extra actual, relatable topics as an alternative of age-old melodrama.
Broadcasters mentioned they’re recruiting recent writing expertise to inform extra modern tales and admitted to some cord-cutting amongst TV audiences. Wire-cutting refers to cable TV or direct-to-home multichannel subscribers cancelling their subscriptions in favour of other internet-based media avenues reminiscent of streaming.
On the identical time, there are nice synergies potential between TV and digital as is being demonstrated by a excessive viewership of fashionable GEC reveals on OTT platforms, in addition to with the success of Bigg Boss OTT, a digital-only model of the TV actuality present that has premiered weeks forward of its debut on tv this yr.
Supply: Live Mint