NEW DELHI: Bhushan Kumar-owned T-Sequence, Abundantia Leisure, and Psych Manufacturing have introduced a sequel to horror movie Chhorii starring Nushrratt Bharuccha and Soha Ali Khan. The movie might be directed by Vishal Furia.
In January 2020, Indian movie and digital content material studio Abundantia Leisure had tied up with American leisure firm Crypt TV that focuses on horror content material. The 2 will create new IPs (mental properties) for the Indian market in addition to export Crypt’s worldwide reveals and movies to be remade in native Indian languages, they’d stated.
Recognized internationally for short-form horror movies reminiscent of The Birch, Ghosted and My First Day for YouTube and Fb, Crypt’s entry into India might be pushed by characteristic movies and long-form streaming content material. Abundantia has backed movies like Airlift and Bathroom: Ek Prem Katha and internet reveals like Breathe in India.
Bollywood has been betting massive on sequels and franchise movies up to now few months to money in on the success of titles reminiscent of Bhool Bhulaiya, Heropanti and Ek Villain, amongst others.
Kartik Aaryan was seen in horror comedy Bhool Bhulaiya 2 this Might, whereas the sequels to interval drama KGF and Tiger Shroff’s Heropanti arrived in April and Might respectively. Ekta Kapoor additionally constructed on her Ek Villain collection with an instalment in July, whereas Zee Studios is planning a sequel to Gadar with Sunny Deol.
The components might generate some curiosity given the success of earlier movies however the poor response to latest titles reminiscent of Bunty Aur Babli 2 recommend forcing a narrative ahead might not work, in accordance with critics and commerce consultants. The opposite problem is that Hindi cinema doesn’t have the grandeur and particular results of Hollywood superhero franchises, which such sequels are impressed by.
“Sequels are literally made for 2 core causes. One is inventive and the opposite is business-led. If audiences have beloved a selected story, extending its storyline in a recognizable but distinctive method is a good enterprise alternative. The sequel will all the time feed off the enchantment of its predecessor,“ Shariq Patel, former chief enterprise officer, Zee Studios had stated in an earlier interview to Mint.
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Supply: Live Mint