NEW DELHI : India’s largest music label, T-Sequence, is about to foray into the over-the-top (OTT) content material area this 12 months and is trying to produce 3-4 long-format net originals yearly.
The agency, which began producing movies a couple of years in the past, has lined up a biopic on the lifetime of choreographer Saroj Khan and has acquired the rights to a e-book on the lifetime of VG Siddhartha, the founding father of Café Espresso Day. It has additionally began engaged on a present with director Hansal Mehta whereas a present for Disney+Hotstar has been accomplished and is slated for launch later this 12 months.
Contemplating that the majority theatrical releases have met with poor response from the viewers, T-Sequence can be trying to launch 4-5 direct-to-OTT films yearly. “OTT platforms have emerged in an enormous approach because the onset of covid, and most of the people are turning to them for a every day dose of content material. As a content material supplier, we can’t depart the chance of catering to that base of shoppers,” Shiv Chanana, senior vice chairman, movies, Tremendous Cassettes Industries Pvt. Ltd, which owns T-Sequence, stated in an interview.
The corporate has 5 exhibits in varied levels of growth, and is engaged on each platform commissioned collection, and pitching concepts to OTT providers for content material. Budgets for the content material could fluctuate between ₹20 crore and ₹100 crore, stated Chanana.
Whereas dabbling with genres akin to comedy, thriller and biopics, the agency can be taking part in to its core energy to develop a full-fledged musical for Amazon Prime Video, he added.
These exhibits will primarily be shot in Hindi however subsequently be dubbed in a number of languages, according to methods of OTT gamers.
Chanana stated it takes a minimal to one-and-a-half to 2 years to develop, shoot and put a present collectively, which is why the corporate is 4 originals per 12 months, although could eye greater volumes with time. “Music and movies are each priorities for us. However as theatre-going audiences reply otherwise to new content material, we’re attempting to give attention to what works finest and never green-lighting something in a rush. We had been earlier 15-20 movies per 12 months however now we’re 10-12 cinema releases.”
With a couple of current T-Sequence productions akin to Shehzada, An Motion Hero and Vikram Vedha failing to attract viewers to cinemas, it has determined to go for direct-to-OTT releases throughout genres, together with horror, comedy and thriller, that might not be match for large screens. The corporate will launch 4 to 5 of those throughout streaming platforms yearly.
T-Sequence’ transfer comes amid cost-cutting initiatives by OTT platforms, together with decreasing the budgets for content material, within the face of rising instances of piracy, and muted subscriber progress, that are impacting income.
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Up to date: 24 Apr 2023, 12:31 AM IST
Supply: Live Mint