NEW DELHI: Seththumaan, a Tamil drama produced by Pa Ranjith’s Neelam Productions and directed by debutant Thamizh, is now streaming in Hindi, Telugu, Malayalam and Kannada on SonyLIV.
In 2021, over-the-top (OTT) streaming platforms noticed movies within the 4 south Indian languages, together with their dubbed variations, achieve large audiences accounting for as a lot as 10% of general viewing minutes.
Western and northern Indian states like Maharashtra, Uttar Pradesh and Delhi NCR (Nationwide Capital Area) accounted for 75% of viewership for dubbed movies, mentioned platform executives.
Malayalam movie Minnal Murali was one of many prime ten non-English movies on Netflix for the final week of December, with 5.9 million viewing hours whereas Jai Bhim, Sarpatta Parambarai and Soorarai Pottru are amongst Amazon Prime Video’s largest hits. After its launch in theatres, interval drama RRR will likely be dubbed in Spanish, Portuguese and Korean for Netflix.
Netflix has additionally seen its Tamil anthology Navarasa characteristic within the High 10 in 10 nations together with India, Malaysia, Sri Lanka. In its first week on Netflix, greater than 40% of the viewers for the movie have been from outdoors India.
Within the final one 12 months, movies like Nayattu (Malayalam), Andhaghaaram (Tamil), Pitta Kathalu (Telugu), Paava Kadhaigal (Tamil), Cinema Bandi (Telugu) and Mandela (Tamil) have all featured within the High 10 in India.
Regional movies, particularly in south Indian languages, are attracting viewership all over the world. This is because of the truth that every language from southern India affords distinctive movies which have a tendency to spotlight their traditions, tradition, places, and so forth. South Indian diaspora can also be current in giant numbers internationally. Main platforms are actively buying movies from these languages. Southern movies present a type of freshness and storylines totally different from Hindi that’s now primarily
Supply: Live Mint