New Delhi: Tv advert volumes declined 3% year-on-year within the January-March quarter, based on a brand new report by AdEx India by TAM Media Analysis. The advert volumes slipped 4% from the 2021 ranges.
The meals and beverage sector noticed probably the most variety of adverts and stayed within the high place, holding a 25% share of advert volumes. Hindustan Unilever was the biggest advertiser, capturing a 15% share in general advert volumes.
The quarter additionally noticed even out of the highest 10 manufacturers coming from Reckitt Benckiser. House pesticides noticed the best improve in advert durations, rising 3.3 occasions over the corresponding quarter the 12 months earlier than, added the report.
Over 185 classes have been among the many top-growing and witnessed constructive progress. Normal leisure channels (GEC) surpassed information channels to turn out to be the most well-liked style for promoting. The highest 5 channel genres accounted for greater than 90% of advert volumes throughout this era.
Private care and hygiene accounted for the second-highest variety of class adverts, contributing 16% to the volumes. An identical 14% got here from the service sector, which slipped from its second place to 3rd in a single 12 months’s time. About 9% of adverts have been for family merchandise.
Britannia Industries was the brand new entrant within the high 10 record of advertisers in the course of the quarter. Harpic’s rest room cleaner variant was the main advertiser this time with 2% of all share of advert volumes. This meant that among the many high 10 manufacturers, three belonged to rest room and flooring cleansing class.
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Up to date: 22 Jun 2023, 06:07 PM IST
Supply: Live Mint