Telugu movie HIT: The Second Case will launch in cinemas on 29 July. Directed by Sailesh Kolanu, the motion thriller is a stand-alone sequel to the 2020 movie HIT: The First Case. Produced by Nani and Prashanti Tipirneni underneath the banner of Wall Poster Cinema, it stars Adivi Sesh and Meenakshi Chaudhary whereas Bhanu Chander reprises his position from the unique.
Each Telugu and Tamil movie industries outdid Bollywood in 2021, partly as a result of large ticket Hindi movies began releasing solely by November as theatres have been closed due to the pandemic. In line with commerce specialists, Telugu cinema led the pecking order with field workplace collections of Rs. 1,200 crore in 2021, adopted by the Tamil movie business at Rs. 800 crore and Hindi at Rs. 700 crore. Ticketing web site BookMyShow said that Telugu and Tamil motion pictures, collectively, accounted for nearly 50% of complete tickets bought on the platform final yr. In a standard yr, Hindi movies normally generate 60% of the field workplace collections.
The value that mid- and big-budget southern language movies, particularly these dubbed for Hindi-speaking markets, fetch from the sale of satellite tv for pc tv and streaming rights has risen by almost 300% over the previous decade because of their rising reputation.
Some mainstream Tamil and Telugu movies with sizeable budgets are being bought for about Rs. 20 crore in contrast with Rs. 7 lakh earlier. This has led to a 10-fold improve in manufacturing budgets, with a number of movies costing upwards of Rs. 200 crore to focus on a pan-India viewers.
New field workplace releases from southern India studios, which can be dubbed in a number of languages and launched throughout the nation, particularly within the Hindi heartland, plan to extend their advertising budgets by as much as Rs. 20-25 crore for every movie to widen their viewers attraction.
Titles similar to Adipurush and Prabhas’ untitled venture with Deepika Padukone slated for launch within the coming months will discover print, digital and out of doors promoting, in addition to occasions and media interactions throughout states in a shift in technique for southern studios who’ve historically shunned aggressive film promotions.
Supply: Live Mint