NEW DELHI: Telugu mythological drama Shaakuntalam, starring Samantha and Dev Mohan, will launch in cinemas on 17 February. The movie could have a 3D launch in Tamil, Telugu, Hindi, Kannada and Malayalam.
Southern movie industries are starting to journey the Hindutva wave, lining up mythological and historic movies with sturdy Hindu figures and heroes, taking cues from hyper-nationalist Bollywood movies.
Kantara, the most recent Kannada blockbuster, tells the story of an area Hindu demigod whereas Telugu movie Karthikeya 2, launched in August, was a mystic thriller centered on the parable of Lord Krishna. Telugu producer Allu Aravind is backing an adaptation of the Ramayana. Whereas the Sixties and 70s had seen southern superstars like M.G Ramachandran and N.T Rama Rao seem in mythological movies, the style had phased out. Media consultants say the return is impressed by large-scale historicals spawned by the Baahubali franchise in addition to the necessity to cater to the sturdy Hindutva sentiment throughout the nation. The second is a precedence as southern movies launch dubbed variations and search pan-India releases.
Commerce consultants agree Baahubali is the inspiration for large-scale spectacles belonging to the mythological or historic style, with pro-Hindu themes. The thought is to speak about acquainted legends or narrate a story of the win of fine over evil, however all of it with sturdy Hindu roots. Baahubali has proven the world that an Indian spectacle has common attraction and may discover draw even outdoors of India. Final August, Telugu motion journey Karthikeya 2 launched with out advertising and marketing buzz or a big star solid however the movie centered on a physician’s quest to find truths associated to the traditional Indian perception system and the essence of Lord Krishna, set the money registers ringing. It revamped Rs. 30 crore in Hindi alone, increased than big-ticket Bollywood titles equivalent to Anek, Liger, Goodbye and others.
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Supply: Live Mint