Telugu video streaming platform aha will premiere Freeway, a psychological thriller starring Anand Devarakonda, Abhishek Banerjee, Sayami Kher and Manasa directed by Okay.V. Guhan on 19 August.
aha Video, which was launched in March 2020, benefited from the covid-19 lockdown and in addition the first-mover benefit as a giant Telugu platform in its house state.
Platforms similar to aha Video are attempting to seize eyeballs within the face of stiff competitors from international streaming providers which can be betting massive on regional content material. Netflix launched its first Telugu authentic Pitta Kathalu final February and has seen movies similar to Ala Vaikunthapurramuloo and Uma Maheswara Ugra Roopasya, each in the identical language, function in its high 10 row in India.
Amazon Prime acquired massive Telugu star autos similar to Narappa and Tuck Jagadish for direct launch in the course of the pandemic, whereas Disney+ Hotstar streamed its first Telugu authentic present, Unheard, final September.
Platforms like aha Video might not have deep pockets just like the international streaming providers, however they declare their choices are differentiated and their understanding of the native market is a definite benefit.
Debuting with authentic exhibits similar to Kotha Poradu, Masti’s, Shithappens, Locked and Geetha Subhramanyam, the service has additionally discovered traction in non-fiction properties like Sam Jam and No.1 Yaari with Rana and the spate of movies acquired in the course of the lockdown which have been compelled to skip theatrical launch, similar to Color Photograph, Bhanumathi & Ramakrishna, and Thank You, Brother, amongst others.
“In contrast to earlier, when the first goal of OTT platforms was the younger male, each earlier than and for the reason that pandemic, now we have tried to ensure our movies and exhibits attraction to the entire household who might not need to be dictated by appointment viewing. Therefore, we’ve targeted on every part from drama and romance to youth programming,“ aha CEO Ajit Thakur had stated in an earlier interview to Mint.
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Supply: Live Mint