The Q, a Hindi basic leisure channel concentrating on younger Indian audiences, will launch a brand new present known as Mr Aur Mrs LLB on 20 June. It stars Subir Rana, Shivani Tomar and Sumit Arora.
The Q is owned by QYOU Media, headquartered within the US, which focuses on producing and distributing content material created by social media stars and digital content material creators.
“At The Q, we imagine the onus rests upon us to supply our audiences particularly within the FTA (free-to-air) universe with differentiated content material that’s unique to TV. Mr Aur Mrs LLB provides selection to our present providing with a mixture of fascinating genres, and characters. Every story is a one-of-its-kind narrative that may maintain viewers gripped,” Simran Hoon, CEO, QYOU Media stated in an announcement.
QYOU Media just lately introduced a GEC, Q Marathi, after launching a digital animated content material channel, The Q Kahaniyaan, in India for younger viewers. Broadcasters say whereas the migration of viewers to over-the-top (OTT) video streaming is plain, there may be scope to increase for the bottom-funnel or mass-market viewers, a lot of whom nonetheless stay in single tv households. Additional, the transition to streaming has been way more marked for premium, upmarket genres, with regional viewers nonetheless taking to tv content material.
In accordance with a 2020 estimate by TV monitoring company Broadcast Viewers Analysis Council, 210 million Indian households personal a TV set, an increase of 6.9% from 197 million in 2018. The variety of folks watching tv has additionally seen an increase of 6.7%, reaching 892 million from 836 million in 2018. In accordance with the Ficci EY report 2022, TV promoting grew 25% in 2021, reviving from a 21.5% drop in 2020, simply 2% in need of 2019 ranges. Tv’s greatest power has all the time been collective viewing, which is not going to go away in a rush in India, in accordance with media consultants.
Supply: Live Mint