NEW DELHI :
Vh1, the worldwide music and English leisure channel owned by Viacom18 Media Pvt Ltd has introduced a brand new bi-monthly present in affiliation with audio-streaming service JioSaavn titled Pop Hits Licensed.
With the goal to maintain pop-lovers up to date on the newest traits, Vh1 and JioSaavn will launch an inventory of 10 tracks from the latter’s playlist each fortnight that can encapsulate songs from celebrated pop artistes the world over. To have interaction its audiences digitally, Vh1 will air the present with music movies from the playlist that JioSaavn will host on its app underneath the identical title.
“Vh1 has been India’s greatest platform for worldwide music and popular culture. With our partnership with JioSaavn, we goal to showcase pop music to our viewers and construct a bigger neighborhood of pop-lovers,” Anshul Ailawadi, head, youth, music and English leisure cluster, Viacom18, mentioned in a press release.
Unfold throughout three months, the collaboration will discover totally different sub-genres and themes.
To make certain, whereas nearly all of India’s most-streamed songs on audio streaming providers are from Bollywood, worldwide and impartial music have these days seen important development, reflecting India’s urge for food for every kind of music. As an illustration, 60% of the highest 10 albums of 2020 on Spotify had been by worldwide artistes, with love for Korean pop music remaining constant and Okay-pop band BTS making it to the highest 5 artistes streamed in India on the Swedish service. On Gaana too, Okay-Pop had seen the expansion of 350% in 2020.
India’s audio streaming market is dominated by Gaana, the streaming service owned by Occasions Web Ltd, with a 30% share, adopted by JioSaavn (24%), Wynk Music (15%), Spotify (15%), Google Play Music (10%), and others (7%), in response to a research by Kantar and viewers measurement and analytics firm VTION final January.
Supply: Live Mint