Voot, the video streaming service owned by Viacom18 Media Pvt Ltd, has launched a slate of reveals, aiming to succeed in out to male audiences throughout metros, tier-one and tier-two cities. These embody the second and third seasons of Brochara and Baked – Teen Tidaga, Sab Bigada, beginning 18 April and 25 April, 2022 respectively.
“At Voot, now we have acknowledged the altering leisure wants of our viewers and have continually innovated to ship content material that appeals to all. Maintaining the momentum and strengthening our libraries with a spotlight to enchantment to the youthful viewers, with internet collection like Brochara and Baked, we proceed to increase our content material choices to deliver comedy, light-hearted, enjoyable and relatable content material for our present whereas additionally attracting a more recent set of customers,” Chanpreet Arora, head – AvoD (promoting video-on-demand), Voot, Viacom18 Digital Ventures, mentioned in a press release.
Final yr, Voot was within the information for the premiere of its actuality present Bigg Boss OTT that recorded an estimated 1.5-2 million viewers every week and explicit traction within the 15-30 age group. Massive Boss OTT was the digital-only season of Viacom18’s well-liked actuality present that airs on its Hindi leisure channel Colours. The present made its debut on Voot on August 8 and was hosted by Karan Johar.
Media business specialists mentioned that Voot, to date, has been a fringe participant in India’s OTT phase dominated by Amazon Prime Video, Netflix, and Disney+Hotstar. Nonetheless, Bigg Boss OTT as property had helped create buzz across the service.
In an earlier interview with Mint, Ferzad Palia, head, Voot Choose, Voot Youngsters, and worldwide enterprise, Viacom18 had mentioned that the platform will financial institution on a freemium, or mixture of promoting and subscription-driven methods to drive progress within the Indian market, the place it competes with almost 60 different OTT platforms.
Aside from internet extensions of its TV properties, Palia mentioned the platform will give attention to sports activities in addition to its slate of worldwide programming, because of companions like CBS Company, with which Viacom had merged in 2019.
Supply: Live Mint