As an entrepreneur, a pitch deck is your strongest instrument to impress buyers and lift investments from them. Nonetheless, creating the proper pitch deck is usually a actual problem, and solely 1% of pitch decks reach buying funds! So, how do you make issues work right here?
To make a convincing influence, your pitch decks ought to inform an attractive story that covers the purchasers’ issues, the answer you present, market situations, your financials, your traction and predictions and all different related particulars. On the identical time, the presentation also needs to be concise and persuasive. How do you obtain this steadiness?
Top-of-the-line methods to make such a concise but convincing pitch deck is through the use of knowledge visualization. In any case, visible content material constitutes 90% of the information transmitted to the mind, and we course of visuals 60,000 times quicker than textual content! So, this text will deal with the artwork of visualizing knowledge in your funding deck, serving to you make complicated data extra partaking, accessible and persuasive for buyers. Let’s start!
Significance of information visualization in pitch decks
Information visualization performs a vital function in pitch decks, because it lets you current complicated data clearly, concisely and visually appealingly. A well-crafted pitch deck ought to convey your startup’s story and showcase your knowledge in a manner that rapidly and successfully communicates your online business’s potential.
Do not forget that buyers evaluate quite a few pitch decks, and the common investor spends solely 3 minutes and 44 seconds on a pitch deck, so utilizing knowledge visualization is important for making a memorable, concise and convincing pitch deck is important.
Information visualization will drive the success of your pitch decks in any respect factors, from Seed to Collection A! So, you could perceive and observe the ideas of visualizing knowledge successfully in any respect phases. Listed here are some pointers that will help you do that simply.
Associated: 4 Methods for Pitching Firm Tales That Rise Above the Noise
Selecting the instruments: Deciding on the proper charts and graphs
Choosing the proper charts and graphs in your knowledge is important for an efficient investor deck. Take into account your viewers, the kind of knowledge you’re presenting and the message you need to convey to decide on the proper visualization instrument.
I recognized 11 widespread forms of charts, graphs and tables which might be finest for visualizing knowledge, each non-financial and monetary knowledge visuals. Let’s take a look at these graphs and their purposes that will help you select the proper one-
Non-Monetary Charts and Graphs
- Line Graph — Reveals the traits over outlined durations.
- Pie Chart — Shows distribution of a single knowledge level amongst classes.
- Proportional Space or Comparability Chart — Represents market dimension and the portion an organization hopes to seize.
- Bar Charts — Compares completely different classes utilizing horizontal or vertical bars.
- Timeline or Roadmap — Demonstrates the corporate’s plans and milestones.
- Competitor Matrix/Comparability — Compares an organization’s options, strengths and weaknesses towards opponents.
Monetary Charts and Graphs
- Stacked Bar Graph — Demonstrates development and distribution between completely different segments.
- Bar Graph — Reveals development or traits in monetary knowledge.
- Monetary Desk Snapshot — Offers a high-level abstract of monetary projections.
- Line Graph — Shows traits in monetary knowledge, comparable to income or revenue.
- Stacked Space Line Chart — Reveals completely different phase slices that make up general monetary figures.
Do not forget that you do not have to stay to at least one kind of visualization instrument. Use a number of charts and graphs in your funding deck primarily based on the slide’s content material and the features being coated.
Associated: 5 Ideas for Taking Your Pitch Deck From Seed to Collection A
Including the visuals: Incorporating knowledge visuals into your pitch deck
To create a cohesive pitch deck, be certain that knowledge visuals complement your narrative and observe a constant design throughout the presentation. Every visible ought to assist the details of the respective slide and should be strategically positioned to keep up the move of your investor presentation or deck.
Furthermore, you could keep away from overwhelming buyers with knowledge by together with solely essentially the most related and impactful visuals. A number of the most compelling Information Factors to Visualize in a Pitch Deck are:
- 1, 3, and 5-year income
- 1, 3, and 5-year profitability
- Buyer churn charge
- Buyer signups
- Buyer acquisition prices
- Break-even level
- MRR (Month-to-month Recurring Income) Development
- CAGR (Compound Annual Development Fee)
- Gross sales
Enhancing the pitch: Balancing aesthetics and readability
Whereas creating visually interesting knowledge visuals is necessary, readability shouldn’t be compromised. Your pitch deck ought to steadiness aesthetics and readability, utilizing colours, fonts and design parts that improve the general message with out distracting from the information. Listed here are key factors to think about when designing your pitch deck:
- Choose applicable visuals — Select essentially the most related visuals that improve your message when you make a pitch deck. This might embrace graphs, tables and infographics.
- Use movies the place applicable — Do not hesitate to incorporate explainer movies to elucidate difficult ideas, as folks sometimes desire movies to grasp new data. In any case, movies make up practically 82% of internet traffic!
- Guarantee readability — Decide for easy, easy-to-understand visuals which might be related to your knowledge and message. Additionally, guarantee that the visuals are appropriately sized and labeled to boost readability.
- Prioritize readability — Be sure that textual content is straightforward to learn through the use of clear fonts and applicable font sizes. Keep away from overcrowding the slides, and do not cross 75 phrases per slide.
- Use constant design parts — Apply a uniform design all through your pitch deck utilizing constant colours, fonts and magnificence. This consistency enhances the visible attraction and makes your presentation look polished {and professional}.
- Leverage whitespace — Whitespace, or empty area in your slides, may also help information the viewer’s consideration and stop muddle. Use whitespace strategically to enhance readability and emphasize key factors.
- Shade scheme — Use a colour scheme that enhances your branding and improves readability. Keep away from utilizing too many colours or overly brilliant hues that may be distracting or tough to learn.
- Check and refine — Collect suggestions from others to make sure your pitch deck balances aesthetics, readability and informative worth. Iterate and refine the design and content material primarily based on the suggestions you obtain.
By contemplating these factors, you may make a pitch deck that’s visually interesting whereas successfully speaking your message to potential buyers.
A profitable instance of information visualization in an investor deck is the one used by Uber in their early funding rounds. They used easy but compelling visuals and factors to reveal their market potential, working areas, providers and development trajectory. The proper visible instrument choice, readability and ease allowed buyers to rapidly grasp the startup’s modern thought and potential, resulting in profitable funding rounds.
Associated: Profitable Fundraising Begins With a Stellar Pitch Deck
Conclusion
Incorporating efficient knowledge visualization in your pitch deck could make a big distinction in capturing investor curiosity. By deciding on the proper charts and graphs, incorporating visuals strategically and balancing aesthetics with readability, you may create a compelling and persuasive pitch deck that stands out among the many competitors. For those who discover this difficult, you can too go for a pitch deck company that makes a speciality of making pitches with efficient knowledge visualizations. All the perfect!
Supply: Entrepreneur