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We’re within the final month of 2022, and never solely are we coming into a brand new yr, however we’re coming into a recession that is hurting actual property gross sales throughout the nation. As many different authors and I mentioned in earlier articles, digital excursions assist actual property brokers promote extra properties, however that is not up for debate.
However we have discovered a neat little hack you are able to do along with your actual property content material to get free publicity and extra eyeballs in your listings to get extra gross sales. It is all by a course of known as “geotagging.”
By no means heard of this time period earlier than? Don’t fret; let’s find out about the best way to implement it into your content material.
What’s geotagging?
Geotagging is a technical SEO time period used to assist rank native content material larger on engines like google by the precise coordinates of an actual property itemizing and the kind of actual property property. Many enterprise house owners implement this technique to get them to rank larger on native searches; let’s stroll by an instance.
John Smith owns a bakery in Philadelphia, and whereas he has an excellent digital tour, video and photographs, he is searching for that further edge towards his competitors. He finds the method of geotagging, goes to a free website corresponding to geoimgr.com, finds the coordinates (longitude and latitude) of Philadelphia, provides it to Geo Imgr after which provides in his area of interest keyphrase for what individuals seek for his sort of enterprise, corresponding to “bakeries close to me” or “bakeries in Philadelphia.”
So that you’re primarily telling Google what you do “area of interest” in your space’s coordinates, so Google positions you as such since you’ve organized your content material and tagged it as such; it is a good technique to get larger rankings on native searches. In 2023, you may must assume outdoors the field — it is a nice instance of doing simply that.
Associated: How Actual Property Traders Can Put together for 2023 in 4 Simple Steps
How does this apply to actual property listings?
What do brick-and-mortar companies and actual property listings have in frequent? They’re each items of actual property, so this course of works simply as nicely with actual property listings, identical to the way it does with small companies corresponding to John Smith’s bakery.
Nobody is doing this as an actual property agent. They’re solely centered on having nice content material, though important to get to the following degree; in addition they must geotag all of their photographs and movies! That is what hotshot realtors do to extend publicity on their listings.
So how do I optimize my content material as an actual property agent?
It is simpler than you assume, so do not overthink it! Here is a fast step-by-step information on the best way to geotag your actual property content material.
- Go to Geoimgr.com
- Take your present itemizing content material (photographs, movies, renderings, 360 excursions) and plug them into the groomer.
- Google your location coordinates, ex: Philadelphia’s coordinates are (39.9526° N and 75.1652° W).
- Enter the coordinates into Geoimgr.
- Enter your sort of actual property into Geoimgr “single-family house in Rittenhouse (insert your neighborhood)” or “multifamily house south Philadelphia.”
- Hit the “EXIF Tag” button, and you have optimized your actual property itemizing content material!
Associated: How Digital Actuality is Impacting Actual Property?
The place do I publish my optimized content material as soon as I’ve it?
Such as you would usually do, you may publish to the a number of itemizing service, which posts to all of the big-name listings corresponding to Zillow, Realtor, Loopnet, Redfin, and so on. Since most individuals search on Google anyway, Google will nonetheless provide the advantages of geotagging. One of the best half about utilizing geoimgr is which you could improve your account to get extra content material optimized for extra listings as you change into extra profitable as time goes on.
Do not have the time? Happily, this course of takes lower than 10-Quarter-hour to finish. Learn to do that course of first, then give it to one in every of your teammates or interns to geotag your content material for the foreseeable future.
Digital excursions are one of the best advertising and marketing instrument on your itemizing, however geotagging is the key sauce that enables your listings to promote quicker and for more cash.
Use this technique to kickstart your 2023 and discover success in your actual property endeavors.
Supply: Entrepreneur