In an in depth put up at X, the newly renamed firm, a former Twitter product supervisor named Esther Crawford expressed her views about Elon Musk‘s leadership type.
As reported by AFP, Crawford said that Musk runs the corporate based mostly on intuition reasonably than knowledge, and he’s surrounded by sycophants.
Following the viral image of her sleeping in a Twitter workplace final 12 months, Esther Crawford highlighted that Elon Musk‘s temper is erratic, which creates a troublesome and unpredictable work ambiance. Her remarks got here as she mentioned her experiences on the firm, now renamed X, in a current assertion.
“I disagree with a lot of his selections and am shocked by his willingness to burn a lot down, however with sufficient time and cash, one thing new and progressive could emerge,” Crawford stated within the put up.
Esther Crawford turned part of Twitter when her startup was acquired by the corporate in 2020. This was earlier than Elon Musk bought the social media platform for $44 billion.
“In particular person, Elon is oddly charming and he is genuinely humorous,” Crawford stated.
“The problem is his character and demeanor can activate a dime going from excited to indignant.”
As reported by AFP, “Twitter workers feared being referred to as into conferences with him or having to ship unfavourable information”, in accordance with Crawford.
“At instances it felt just like the inside circle was too zealous and fanatical of their unwavering assist of every part he stated,” Crawford wrote, including, “Product and enterprise selections had been almost all the time the results of him following his intestine intuition, and he did not appear compelled to hunt out or depend on a number of knowledge or experience to tell it.”
Musk appeared to belief random suggestions and Twitter polls greater than workers working to unravel issues on the firm, in accordance with Crawford.
“His boldness, ardour and storytelling is inspiring, however his lack of course of and empathy is painful.”
Musk has confirmed success tackling engineering issues, however a social networking platform requires emotional intelligence, Crawford stated.
She didn’t spare the earlier administration, calling it “bloated” and “tender and entitled” the place “groups might spend months constructing a function after which some last-minute kerfuffle meant it’d get killed for being too dangerous.”
This week, Elon Musk made a big change to Twitter’s branding by changing the long-lasting blue chicken brand with a white X.
After buying Twitter, Musk had expressed his imaginative and prescient of creating a super-app, drawing inspiration from China’s WeChat. The concept was to create a platform that mixes social media, messaging, and cost functionalities.
Since taking possession of Twitter in October of the earlier 12 months, the platform’s promoting enterprise has skilled a pointy decline. This was attributed to dissatisfaction amongst entrepreneurs concerning Musk’s administration method and the intensive worker layoffs, significantly within the content material moderation division.
As a response to the declining promoting enterprise, Elon Musk has shifted his focus in direction of making a subscriber base and implementing a pay mannequin to discover new income streams.
Nevertheless, this variation in technique has not been well-received by many customers and advertisers. They’ve expressed dissatisfaction with the introduction of prices for providers that had been beforehand free, alterations to content material moderation insurance policies, and the reinstatement of right-wing accounts that had been beforehand banned, AFP additional famous.
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Up to date: 28 Jul 2023, 08:11 AM IST
Supply: Live Mint