NEW DELHI: Samsung was the primary pill model in India by way of shipments throughout the first quarter (January-March) of 2022, in line with market analysis agency Worldwide Knowledge Corp.’s (IDC) worldwide quarterly PC units tracker Q1 22.
The South Korean firm accounted for 40% of pill cargo volumes in India throughout the quarter, rising 10% sequentially. The whole variety of tablets shipped throughout all manufacturers throughout the quarter was near 1.5 million items, in line with IDC.
Within the premium phase ($500 and above), Samsung registered 8.3% sequential progress on the again of recent launches within the Galaxy Tab S8 sequence.
Sandeep Poswal, enterprise head, New Computing Enterprise at Samsung India, attributed the expansion to the Galaxy Tab S8 sequence, particularly Galaxy Tab S8 Extremely, and Galaxy Tab A8 sequence.
“Our large channel presence, availability of units throughout worth segments, and engaging applications for customers helped us consolidate our management,” Poswal added.
Samsung additionally launched financing plans to cut back the price of possession and entice extra patrons. For example, the Samsung Finance+ plan gives simple EMIs to patrons with no earlier credit score historical past. Equally, underneath the Samsung Improve, patrons are allowed to alternate their previous smartphones or tablets for a brand new Galaxy pill.
The pandemic-led shift to hybrid work and on-line studying has spurred an enormous demand for laptops and tablets. Based on a Might report by CyberMedia Analysis (CMR), pill shipments in India throughout the March quarter grew 68% year-on-year (YoY) whereas 4G tablets grew at 74% YoY.
Menka Kumari, analyst-Business Intelligence Group (IIG) at CMR identified, that persistence with hybrid or distant work is continuous to gas the adoption of tablets for work, e-learning, and content material consumption use circumstances.
Nonetheless, in CMR’s report, Lenovo was the main pill model throughout the quarter accounting for 36% of shipments, whereas Apple and Samsung with 22% market share occupied the second place. CMR attributed Lenovo’s dominant place to its industrial enterprise and push within the retail market.
Supply: Live Mint