Vodafone Thought has at this time launched its music providing on the Vi app in affiliation with Hungama Music. With this, Vodafone Thought has strengthened its OTT primarily based digital content material choices which ranges from leisure, well being and health, training and skilling, and the telco will proceed to construct on this portfolio. Underneath this partnership, Vodafone Thought will supply six months premium subscription of Hungama Music at no additional price to all its postpaid and pre-paid prospects.
The biggest telecom service supplier by client base, Vodafone Thought, hiked its pre-paid tariffs final month.
As a part of the providing, prospects can take heed to ad-free music in 20 languages throughout genres from Hungama’s enormous library of thousands and thousands of songs, take pleasure in limitless downloads, stream music video, newest Bollywood information, set caller tunes whereas listening to songs and take heed to podcasts and so on.
The shoppers may attend Stay Digital Concert events on the Vi App at a nominal price.
Avneesh Khosla, CMO, Vi stated, “Vi strives consistently to counterpoint the lives of its customers by means of its partnerships with manufacturers which have expertise and experience within the area of leisure, training, well being and monetary providers. Vi is dedicated to work with companions throughout diversified domains to offer distinctive and compelling digital choices for its customers with diversified wants and preferences. Within the close to future we’ll proceed to see much more new initiatives being launched as this agenda positive aspects scale and momentum.”
“Right now I’m happy to announce our partnership with Hungama Music which is able to assist fulfil our prospects’ want for a complete music streaming service. This affiliation is in step with our technique of serving to our prospects keep forward with the most effective at school providers by means of partnerships with area consultants. Our affiliation with Hungama will permit Vi customers to get entry to a wealthy repository of numerous music, throughout genres and of their most well-liked language.”
Neeraj Roy, Founder, Hungama Digital Media stated, “We’re excited to be part of Vi’s 250+ million-strong prospects’ musical journey. Our affiliation with Vi has seen us introduce a first-of-its-kind Pay Per View service mannequin in India’s exploding Premium Video On Demand (PVOD) market, earlier this 12 months. The partnership aligns with Hungama’s purpose to discover and develop modern methods to entertain and interact audiences internationally. Our repertoire is constantly increasing to incorporate a various, and wealthy line-up of multi-genre, multi-lingual content material throughout audio, video, and gaming.”
Supply: Live Mint