NEW DELHI : Mercedes-Benz India is making ready to ship a report variety of autos this yr on the again of a powerful order e book and a number of product launches, together with three new electrical autos over the following three months, a prime firm government stated.
India’s largest luxurious carmaker can be trying to provide a variety of luxurious electrical autos within the home market, together with an unique ultra-fast charging community, Santosh Iyer, the newly-appointed managing director and chief government of Mercedes-Benz India stated in an interview.
Iyer, who’s at the moment the corporate’s vice chairman – gross sales and advertising and marketing, will grow to be the primary Indian to carry the highest job at Mercedes-Benz India when he takes up his new position in January. He’ll succeed Martin Schwenk who will transfer on to go Mercedes-Benz in Thailand.
The German automaker expects to surpass 15,000 autos in annual gross sales in 2022 because it seems to be to fulfil buyer deliveries for an order e book of greater than 6,000 autos. The corporate has already retailed greater than 7,500 autos until June.
To make certain, the final time Mercedes-Benz India offered greater than 15,000 automobiles in India in a yr was in 2018, which was additionally its finest yr within the nation up to now. This yr’s gross sales will mark a powerful enhance from the 11,242 autos offered in 2021, when financial exercise was impacted by the second wave of the pandemic.
“We’ve greater than 50% market share within the core phase of luxurious automobiles, and we needs to be promoting in extra of 15,000 automobiles this yr. We’re working in direction of this turning into the all-time yr for Mercedes-Benz right here, the one problem being the availability constraints that are nonetheless looming over us,” Iyer stated.
He claimed that patrons of Mercedes-Benz automobiles are selecting the top-end fashions not like its rivals who’re primarily focusing on the entry-level luxurious automobile market comprising first-time patrons.
“So, our methods are utterly totally different; our buyer bases are totally different. Our core luxurious buyer is within the ₹1 crore plus phase, which is 30% of our complete gross sales now,” Iyer stated in his first interview since his elevation.
Mercedes-Benz competes with BMW, Audi, and Jaguar Land Rover amongst luxurious automakers within the Indian market.
As a part of its product introduction plans, Mercedes-Benz has launched the efficiency variant of its flagship luxurious saloon, EQS, in India, the AMG EQS 53 at a dealership worth of ₹2.45 crore. This will probably be adopted by the EQS sedan, which the carmaker will assemble at its manufacturing facility in Pune. The third mannequin will probably be a seven-seater electrical sport-utility car EQB. The AMG EQS and the EQB will probably be imported as completely-built models and there are not any plans to domestically assemble these fashions within the close to future, Iyer stated.
India is, nonetheless, more likely to be the primary market, exterior Germany, the place the EQS sedan will probably be domestically assembled.
The AMG EQS clocked double-digit bookings inside the first 24 hours since its launch on 25 August. The automobile is offered out until the primary quarter of 2023. Nonetheless, for the locally-assembled EQS, Iyer expects annual gross sales in triple-digits.
Mercedes-Benz’s first electrical automobile was the EQC in India, launched in 2020, and the corporate claims that it’s the single largest promoting luxurious mannequin within the nation.
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