Style ecommerce firm Myntra has introduced the elevation of Achint Setia, who presently leads the organisation’s social commerce enterprise, as its head of selling.
In his new position, Setia will lead the corporate’s advertising perform whereas persevering with to supervise the social commerce enterprise. With this, his core obligations will embody, scaling the model, growing the advertising technique together with for giant consumer-centric occasions, strengthening buyer loyalty, and making use of research-based insights into the enterprise to gasoline its progress.
In his earlier position as vp and enterprise head, social commerce at Myntra, the corporate stated he has been instrumental in constructing new tech-pivoted social commerce experiences for the Indian market and missed the event and launch of ‘Studio’ and ‘Reside Commerce’, which marked the corporate’s foray into social commerce at scale with influencer and content-led buying.
Along with this, he performed an vital position in managing key model partnerships for them, corresponding to IPL, and was earlier answerable for model and digital efficiency advertising. He additionally performed a key position in conceptualising, launching, and scaling ‘Style Celebrity’, a digital style actuality present, and in scaling its loyalty program (Insider).
As a seasoned chief, he brings near 17 years of experience in scaling companies in shopper tech and media with cross-functional expertise throughout advertising, technique and M&A, content material, product improvement, operations, and analytics, amongst others, the corporate added.
In his earlier stints, he has labored with main Indian and international majors together with McKinsey & Co., Microsoft R&D, and Viacom18 Media. He holds a bachelor in schooling in Laptop Engineering from NSIT and is an alumnus of Stanford’s Graduate College of Enterprise in addition to the Indian College of Enterprise.
Based on consultancy agency McKinsey’s FashionScope estimates, India’s attire market shall be price $59.3 billion in 2022, making it the sixth-largest on the planet, corresponding to the UK’s at $65 billion. It stated India stays a posh market that presents challenges. The attire enterprise remains to be largely unorganised, with formal retail accounting for simply 35% of gross sales in 2016. Its share is more likely to attain round 45% by 2025—nonetheless a comparatively low proportion.
Supply: Live Mint