NEW DELHI: Packaged meals and drinks firm Tata Shopper Merchandise (TCP) has forayed into the premium honey and preserves class beneath its Himalayan model.
Himalayan is the corporate’s bottled water model. With this launch, the model extends its product portfolio into new classes. The brand new product vary might be accessible pan-India in premium shops, the corporate mentioned in an announcement.
India’s packaged honey market is pegged at Rs1,500 crore with firms resembling Dabur, Marico and Patanjali promoting branded honey.
Nevertheless, Himalayan can even promote flavoured preserves resembling strawberry, apricot, apple cinnamon and three-fruit marmalade.
Himalayan honey is being sourced from ‘Pahaadi Utpaad‘, Tata Trusts’ affiliate group, the corporate mentioned.
“We see a terrific alternative to boost the Himalayan model with this extension and supply a differentiated shopper expertise,” mentioned Vikram Grover, managing director, NourishCo Drinks Restricted, which is a part of Tata Shopper Merchandise.
Tata Shopper Merchandise Restricted is a shopper products-focused firm uniting the meals and beverage pursuits of the Tata Group.
The corporate’s portfolio of merchandise consists of tea, espresso, water, salt, pulses, spices, ready-to-cook and ready-to-eat choices, breakfast cereals, snacks and mini meals. It sells manufacturers resembling Tata Tea, Tetley, Eight O’Clock Espresso, Tata Espresso Grand, and Himalayan Pure Mineral Water.
In India, Tata Shopper Merchandise has a attain of over 201 million households.
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