NEW DELHI: As Indians resume worldwide journey, Abu Dhabi tourism is anticipating its high supply market to get better quickly. Abu Dhabi is banking on selling itself as a marriage vacation spot and in addition advertising and marketing sports activities occasions to attract vacationers from India.
Apart from F1 and NBA this yr, the capital of the United Arab Emirates (UAE) can even host the UAE t20 cricket league in early 2023. The tourism board will maintain roadshows to draw Indians, mentioned Mubarak Al Shamisi, bureau director, Abu Dhabi Conference & Exhibition on the division of tradition and tourism.
At present, Abu Dhabi’s high supply markets are India, the UK, Germany, France, and Italy. In 2019, it obtained a complete of 11.35 million guests, and it expects this quantity to develop to 23 million by 2030. In 2019, 41% of its guests had been aged 26-39, and simply over half of its guests had been accompanied by their partner and 58% had been visited for leisure.
“India has been our high supply marketplace for some time now and so it has been a high precedence for us. We’re additionally now finalising a technique for our vacation spot weddings this season, he mentioned. Indians have been internet hosting vacation spot weddings in Abu Dhabi. “ We had a really massive share of that previously years and we need to formalise this,” Shamisi added.
In accordance with the division, in 2019, India was its largest supply market with 4.5 lakh guests adopted by China at 3.96 lakh guests and different international locations like UK, the USA, and Egypt. This yr too, the UAE capital expects Indians to high its highest customer record.
“Now we have seen enterprise exhibitions however we’ve got additionally seen launches of huge museums like Louvre right here. We’re additionally going to see the Guggenheim and Shenzhen museums, we’re in talks with them to start out operations in Abu Dhabi,” he mentioned.
Totally different sporting occasions like Method 1 Abu Dhabi Grand Prix 2022 , basketball match NBA and Abu Dhabi Video games 2022 can even be held there. The tourism board can be showcasing the Abu Dhabi cricket stadium in India in its roadshow.
“Occasions have a really massive function to play in our tourism. We hosted IIFA awards in June and that’s a testomony of how essential the India market is for us,” he added. Final month, MakeMyTrip and leisure vacation spot Yas Island inside Abu Dhabi had partnered for a marketing campaign with actor Ranveer Singh.
In accordance with a report titled ‘Outbound Journey and Tourism – An Alternative Untapped’ by Nangia Andersen LLP, in affiliation with FICCI, the India outbound journey market is projected to develop within the coming days with over 80 million passport holders in India. Within the high 10 vacation spot international locations for Indian nationals’ departures was the UAE, accounting for 31.24% of all outbound travels, adopted by Saudi Arabia at 21% throughout January-Might 2022.
Indians travelling overseas spend about $1200 per go to in contrast with $700 spent by People and $500 by Europeans, mentioned the report citing World Tourism Organisation figures. The report added that in 2021, Indians spent roughly $12.6 billion in contrast with $22.9 billion in 2019 in outbound journey.
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Supply: Live Mint