NEW DELHI: Dubai Tourism is renewing its give attention to India market with the Dubai Division of Financial system and Tourism tying up with journey brokers from tier 2 and three cities, in addition to with native content material creators like Bhuvan Bam. The division stated about 9.1 lakh guests from India visited Dubai in calendar 12 months 2021, which was a progress of 12.5% year-on-year.
India, it added, continues to show essential to Dubai’s long-term tourism progress, with the Asian powerhouse constantly rating amongst Dubai’s main enterprise and leisure tourism supply markets. The division calculates guests based mostly on lodge visitations and thru business information, and stated that above 70% of its guests have been leisure travellers from India.
“Within the prime 5 – 6 international locations, aside from India we additionally get travellers from Oman, Saudi Arabia, UK, Russia, US, Pakistan. We even have rising numbers from Egypt,” stated Bader Ali Habib, head of region- South Asia, Worldwide Operations, Dubai Division of Financial system and Tourism.
The board’s present roadshow contains key tier II cities like Kolkata, Kochi, Chennai and tier I metropolis Bengaluru. “Indian tier II cities have immense potential for outbound journey with the rise in disposable incomes and the elevated demand for household, honeymoon, sports activities, MICE journey and have emerged as huge feeder markets for Dubai,” added Habib.
Conserving in thoughts the pent up demand for lengthy weekend and festive journey in India, Dubai Tourism is planning to start out campaigns for Indian travellers with all that the Emirate has to supply throughout Diwali. It has additionally tied up with native content material creator, Bhuvan Bam for a digital marketing campaign to advertise summer time tourism.
Up to now, the board had additionally tied up with actor Shah Rukh Khan who was one of many model ambassador for the board. However that partnership ended as of early 2022.
ResearchandMarkets.com has stated Indian outbound tourism market is anticipated to surpass $42 billion by 2024 finish. One other report printed by the Indian authorities titled ‘Outbound Journey & Tourism Worldwide’, the nation’s outbound tourism market is anticipated to hit $9 billion by 2025. An estimated 25 million Indians travelled abroad in 2017.
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Supply: Live Mint