New Delhi: Flipkart-backed vogue portal Myntra on Monday introduced the launch of FWD, an in-platform expertise providing further manufacturers and curated types tailor-made for Gen-Z customers. The transfer comes days after rival Amazon launched the same providing.
Myntra goals so as to add 10 million Gen-Z prospects over the subsequent two years, constructing on its 2022 Gen-Z buyer base of 8.6 million.
Gen-Zs, these born between 1997 and 2013, have an estimated world buying energy of round $360 billion, with 20% residing in India. Their distinct aesthetic and model decisions have been driving vogue developments – crop tops, ribbed attire, chunky sneakers, and dishevelled denims.
Myntra’s FWD will characteristic manufacturers akin to H&M, Trendyol, bebe, Tokyo Talkies, Sassafras, Hersheinbox, Avenue 9, Athena, Bonkers Nook, and Boohoo, focusing on the Gen-Z demographic. The corporate has launched app-in-app options akin to direct entry to Myntra FWD, simplified trend-spotting-to-shopping, picture search, and day by day drops.
“As we construct for a lot of Indias, Gen-Z is a vital cohort that we proceed to take deep curiosity in. Their individualistic sense of fashion, various factors of view and core values mirror of their distinctive vogue decisions and is steadily impacting the way in which vogue is being consumed at a global-level,” Nandita Sinha, CEO, Myntra, stated.
To drive engagement on the platform, Myntra FWD will work with over 500 creators akin to Radhika Seth, Sanket Mehta, Aditi Bhatia, and Manav Chhabra, amongst others. Myntra has additionally partnered Bollywood photographer and content material creator Viral Bhayani whose stream of the best-spotted movie star appears will probably be obtainable on the app. Customers will have the ability to store for his or her favourite celeb appears by way of Celeb Model Information.
“The FWD expertise has been utterly reimagined, with a deal with Gen-Z customers, with discoverability and inspiration on the coronary heart of it. Beginning the primary week of the launch, the Myntra FWD providing will probably be highlighted by way of its unmissable place on the high-engagement backside navigation bar on the Myntra app. This may assist construct resonance with prospects enabling direct entry to all issues Gen-Z proper from the get go,” the fashin retailer added.
Shoppable video content material within the type of reels will probably be obtainable on the FWD homepage for the digital native Gen-Z viewers throughout the first few weeks of the launch.
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Up to date: 02 Could 2023, 03:13 PM IST
Supply: Live Mint