Reliance Retail’s style e-tailer AJIO on Thursday launched a D2C-focused interactive e-commerce platform AJIOGRAM because it goals to “empower Indian style startups which can be difficult the norms with their imaginative and prescient and modern merchandise”.
The Reliance Retail’s style e-tailer mentioned it goals to onboard 200 unique homegrown D2C manufacturers by subsequent 12 months to supply prospects a variety of choices from streetwear to quick, artisanal, minimalistic, quiet luxurious, sluggish and sustainable style.
In a press release, Vineeth Nair, CEO at AJIO, mentioned: “The rising new era of consumers search greater than only a product from the model; they search a imaginative and prescient and a function. Over the previous few years, the Indian D2C revolution has produced quite a few manufacturers which have aced modern and conscious style. AJIOGRAM will carry these manufacturers beneath one umbrella, serving to them scale and speed up their progress whereas leveraging AJIO’s seamless purchasing expertise. With this initiative, we goal to empower the following 100 style startups to emerge from India.”
AJIOGRAM can be simply accessed by switching shops inside the AJIO app.
“As a younger, content-driven startup, we haven’t listed on a market until now since we had no area to inform our story. We determined to companion with AJIO as a result of they give the manufacturers a canvas to talk with prospects by the content material they’re creating, serving to put the merchandise in context and making it simpler to attach and talk with prospects,” Pallavi Desai, co-founder, Creatures of Behavior mentioned within the assertion.
AJIO mentioned it is going to help and supply devoted help to the D2C manufacturers to scale and obtain their strategic income progress.
AJIOGRAM affords a novel brand-centric strategy whereby, not like the established order, manufacturers get larger visibility with an immersive discovery expertise to showcase their vary of kinds, it added.
In response to the corporate, manufacturers obtainable on AJIOGRAM embody City Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Behavior, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Technique, Crafts and Glory amongst others.
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Up to date: 02 Nov 2023, 07:18 PM IST
Supply: Live Mint